Netflame Carves Niche as the `Easy Analytics` Choice
MOUNTAIN VIEW, Calif., June 11 -- Fireclick, the
fastest-growing provider of Web analytics solutions, today announced the
latest converts to its Netflame service for site statistics, campaign tracking
and advanced merchandizing. New Netflame customers include Hotels.com, the
Web`s fastest growing hotel booking site; SmartBargains.com, an online
shopping adventure for value-driven consumers; GiftBaskets.com, a leading
online gift retailer; Western Warehouse, a provider of authentic Western
apparel since 1961; Geerlings & Wade, a leading wine retailer and online
viticulture resource; and Magazines.com, the premiere source for
direct-to-publisher subscriptions.
These new customers join a roster representing a who`s-who among today`s
leading Internet retailers such as Lillian Vernon, American Eagle Outfitters,
Patagonia, Urban Outfitters, GUESS?, JC Penney, Tower Records, Radio Shack,
and over 100 other online properties in the retail, travel, and content
sectors.
Leading online liquidator SmartBargains.com chose Fireclick`s Netflame to
provide accurate real time reporting on all marketing campaigns down to the
product level.
"SmartBargains` business is fast-paced and highly competitive," said
Kathleen Manning, vice president of direct marketing at SmartBargains.com.
"We need accurate, easy-to-use, real time information to manage our online
marketing and merchandizing. Fireclick was an easy choice."
Fireclick Is the Easy Choice for Internet Retailers Because It`s Easy-to-Use
The current wave of Web analytics solutions has evolved from reporting
basic site statistics like page views and unique visits into sophisticated
applications that can track the revenue for a specific market segment, the
conversion rate of an e-mail promotion, or the ROI for a paid search campaign.
The best tools, such as Netflame, can also provide online merchandisers with
detailed product-level sales performance data. But the only solutions being
rapidly adopted by new customers are those that are easy for online businesses
to deploy and maintain and, most importantly, are easy for marketers and
merchandisers to use on a daily basis.
"Fireclick`s last few quarters of record breaking sales growth
demonstrates the market need for a powerful but easy-to-use analytics solution
like Netflame," said Steve O`Brien, vice president of marketing and sales. "I
guess our decision to invest in R&D rather than specious analyst reports or
flashy marketing programs has paid off. We`re proud to hear the Web`s leading
retailers say that Netflame is an e-merchandizing dream come true."
Key features of Fireclick`s Netflame service include marketing campaign
tracking, real time click stream analysis, paid search ROI and advanced
merchandizing. Netflame customers also have access to a tool called Site
Explorer that can superimpose click-through rates directly on the links of
each page on their site. Netflame is available in three different service
levels to meet the needs of various online businesses.
For more information or for a 15-day free trial of the Netflame service,
please contact salesinfo@fireclick.com.
About Fireclick
Funded by Cisco Systems, Atlas Venture and Menlo Ventures, Fireclick
provides a comprehensive, yet easy-to-use, Web analytics solution that enables
online businesses to improve overall operating results. By providing real-time
actionable information about marketing programs and merchandizing efforts,
Fireclick`s flagship offering, the Netflame(TM) application service, improves
the ROI for online businesses of all types. Visit them at http://www.fireclick.com.
Contact:
Steve O`Brien
Fireclick, Inc.
650-917-7604
steve@fireclick.com
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