INFOPIA RELEASES MAJOR UPGRADE TO MARKETPLACE MANAGER ONLINE RETAILING
Latest Release Includes New Functionality for the Automation of Selling
Processes by Large Retailers and eBay "PowerSellers" across an Expanded
Network of Online Marketing Channels
SALT LAKE CITY -June 11, 2003 - Infopia, Inc., provider of comprehensive
retail marketing services and solutions across multiple online channels,
announced the latest release of the award-winning Marketplace Manager
multi-channel online selling solution. Infopia will be demonstrating
this release at eBay Live!, eBay`s 2003 Community Conference in Orlando
Florida on June 26.
This new version, available to medium, large and enterprise retailers as
well as eBay "PowerSellers," includes such additional features and
functionality as real-time shipping integration with multiple carriers
such as USPS and FedEx, shipping label printing, bar-code printing,
advanced email marketing, customer service email management, advanced
scheduling of inventory broadcasts and real-time eBay "checkout"
integration.
In addition, the latest release of Marketplace Manager integrates
Infopia-powered websites and storefronts to track orders and marketing
campaigns across an expanded network of online marketing channels where
Marketplace Manager will expose consumer-good retail products on behalf
of Infopia`s clients. This channel "distribution" network now includes
comparison shopping sites and pay-per-click search engine services in
addition to the extensive list of auction and fixed-price marketplaces.
Infopia clients will be able to complement current online selling
efforts on marketplaces such as eBay, Amazon, and Yahoo! with online
sales channels such as Google AdWords, Overture, Froogle, LookSmart,
NexTag, DealTime, BizRate and others.
Marketplace Manager technology, coupled with the expertise and
methodology of account specialists, enables retailers and manufacturers
of consumer goods to manage, track and optimize the online selling
activities involved in each of the various marketing channels leading to
informed decision making to maximize ROI and profitability.
"Our offerings have evolved to the point where we are now able to help
large retail clients navigate the complex world of multi-channel online
retailing and then excel at marketing to and servicing their customers,"
said Bjorn Espenes, CEO of Infopia. "Marketplace Manager is the perfect
complement to any existing online retailing strategy because it can
provide key data about how these online channels are performing while
automating the processes necessary to be successful on each one."
About Infopia, Inc.
Infopia, Inc. is a privately held, high-growth technology company and
provider of marketing services and solutions across multiple online
marketing channels for consumer-goods retailers and manufacturers.
Infopia`s offerings are based on Marketplace ManagerT, an intelligent
product exposure, customer acquisition and online marketing automation
engine. Marketplace Manager uses patent-pending technology to help
clients automate and maximize the exposure of their products on existing
online auctions, marketplaces, comparison-shopping sites and search
engines resulting in more efficient acquisition of new and repeat
customers. The technology, combined with the expertise of skilled
account analysts, also assists with the continued management and
optimization of the processes involved with selling online in these
channels. For more information call (801) 990-4700 or visit
http://www.infopia.com.
Contact:
Travis Kimball
Infopia, Inc.
801-990-4744
tkimball@infopia.com
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