SARASOTA, Fla., Jan. 30 -- National In-Store (NIS), the U.S. leader in retail solutions, today introduced SmartCall(TM) -- a proprietary process that significantly improves the ROI and productivity of in-store merchandising activities through targeted deployment.
"We are now in a position to work with retailers and CPG companies to identify lost sales and to seamlessly deploy corrective actions on a store-by- store basis," said Tom Dowdy, CEO and Founder of NIS.
SmartCall(TM) identifies potential merchandising deficiencies by analyzing and interpreting raw POS data. Under-indexing items and categories are identified for on-site inspection and correction. The robust data collection capacity provided by National In-Store`s proprietary RetailStream(TM) solution feeds SmartCall(TM) to produce store specific retail merchandising objectives. Designed for CPG manufacturers and Retailers, RetailStream(TM) users include some of the biggest names in the industry.
"CPG Companies rely on hard, real-time data," explained Mr. Dowdy, "and Retailers rely on our experience to help them identify opportunity gaps. Before SmartCall(TM), there was no way to make such merchandising deployment/reporting distinctions. Now, POS data can be interpreted, formatted into an action plan and then deployed to capitalize on an opportunity gap within an individual store location."
For example, when NIS recently installed product displays in over 14,000 stores, the SmartCall(TM) system predetermined whether each retail location within 4 different retailers required a 72- or 48-count display. Assortment choice was determined by location based on retailer supplied POS data.
SmartCall(TM) + RetailStream(TM) = Marketing Deployment Tool
Once a retail locations performance and merchandising metrics are established-data points such as under-performing products-SmartCall(TM) generates store-specific service call objectives and enables NIS brand advocates to correct supply chain deficiencies and report what they find, in real-time.
"Thanks to our SmartCall(TM) solution, CPG Companies and Retailers now possess the tools to better merchandise, track, and manage their inventory," added John Paul Orr, NIS EVP of Marketing. "This provides an edge that impacts product sales directly. SmartCall`s potential impact on bottom lines is huge - - CPG Companies can target the exact retail locations where they need help, and retailers save on lost sales and profit opportunities which would have otherwise gone non-detected. Add store demographic information to the formula and you now have a powerful marketing deployment tool."
RetailStream`s reporting capabilities give clients real time web access to SmartCall(TM) store-specific data including speed to shelf initiatives, POP compliance, display compliance, competitive pricing survey, planogram compliance, distribution out-of-stocks, distribution by location and more.
More Than Just Data
SmartCall(TM) enables thousands of NIS Merchandisers, Store Reset Personnel, Sales Trainers and Product Demonstrators to capture store-specific data-an unequalled capability made possible by the more than one million retail door visits NIS representatives make each year.
SmartCall(TM) Features
* Planogram -- assigns the right planogram for each store
* SKU Listings -- identifies the SKUs authorized for each store location
* Pricing -- correct retail prices for each store location
* Display Locations -- store-specific display locations
* DSD Procedures -- which SKUs are authorized for DSD by store location;
store contact
* Reporting/Data Retrieval -- which information to gather by store type
* Management Information -- the decision makers in each store
* RetailStream(TM) Oracle-powered data warehouse uploads and downloads
SmartCall(TM) data in real time
* Client reports are updated in real time to secure dedicated web sites
About National In-Store
National In-Store (NIS) is the fastest-growing US retail resources provider, serving more than one million retail sites annually. NIS is part of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom`s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 100 countries. For more information, visit www.nis-online.com, or call Meena Bolton at 1-800-648-0722, extension 122.
CONTACT:
Tom Dowdy, CEO/Founder
National In-Store, Inc.
2 North Tamiami Trail, 9th Floor
Sarasota, Florida 34236
Telephone: 800-648-0722, extension 122
E-mail: tdowdy@natinstore.com
www.nis-online.com
Back...
