American Eagle Outfitters Implements ProfitLogic`s Merchandise Optimization Solution to Make Better Decisions at the Local Market Level
American Eagle Outfitters Also Utilizes ProfitLogic’s Store Clustering Optimization Capabilities to Determine the Best Price Zones
Boston, MA. – February 2, 2004 – ProfitLogic, whose suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions, announced today that American Eagle Outfitters (Nasdaq: AEOS), a leading lifestyle retailer, will implement ProfitLogic’s Merchandise Optimization solution to transition to optimal regional pricing with the goal of improving the company’s overall profitability. The specialty apparel retailer will also utilize ProfitLogic’s Store Cluster Optimization capabilities to determine price zones for each of its 742 stores.
“Our key strategic goal in 2004 is to increase the company’s overall profitability by improving our inventory productivity,” said Jim O’Donnell, Director and Chief Executive Officer of American Eagle Outfitters. “I’m confident that optimal pricing decisions at the regional level will be a key component of achieving higher profitability.”
“After conducting a detailed analysis of all the vendors that could potentially help us with this transition, we chose ProfitLogic because of its leadership position in the Merchandise Optimization market,“ said Tom Harden, Vice President of Planning and Allocation at American Eagle. “We were impressed with ProfitLogic’s track record for customer success as well as the team’s understanding of our business.”
“The entire team at American Eagle is focused on innovative ways to improve profitability and decision-making,” said Tom Ebling, Chairman and CEO of ProfitLogic. “We’re excited to help American Eagle achieve their strategic objectives with Merchandise Optimization.”
ProfitLogic provides industry-leading Merchandise Optimization solutions designed for retailers whose top priority is getting the highest return on inventory investments. ProfitLogic’s customers have found that using insights into future customer demand results in more profitable merchandising decisions and more time to focus on what matters most: the customers and the merchandise.
About American Eagle Outfitters
American Eagle Outfitters (NASDAQ: AEOS) is a leading lifestyle retailer that designs, markets, and sells its own brand of relaxed, casual clothing for 15- 25-year-olds, providing high-quality merchandise at affordable prices. AE`s collection includes modern basics like jeans, cargo pants, and graphic T`s as well as a stylish assortment of cool accessories, outerwear and footwear. AE`s Canadian subsidiary, Bluenotes/Thriftys, offers a more urban/suburban, denim-driven collection for 12- to 22-year-olds. American Eagle Outfitters currently operates 742 AE stores in 49 states, the District of Columbia and Puerto Rico, 65 AE stores in Canada, and 110 Bluenotes/Thriftys stores in Canada. AE also operates via its Web business, ae.com, which offers additional sizes and styles of favorite AE merchandise.
About ProfitLogic
ProfitLogic`s industry-leading suite of Merchandise Optimization solutions helps retailers make more profitable merchandising decisions. The suite, based on the company`s 20 years of experience providing analytical solutions for critical merchandising issues, is focused around four central merchandising processes: assortment planning, allocating, pricing and promoting. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as Ann Taylor, Bloomingdale`s, Charming Shoppes, Gap Inc., including: Banana Republic, Gap, Old Navy, Gap International and Gap Outlet; The Home Depot, JCPenney, Lerner New York, Marshall Field`s, Meijer Stores, Northern Group Retail, and ShopKo Stores. For more information about Cambridge, Mass.-based ProfitLogic, call 617-218-1900 or visit www.profitlogic.com.
Contact:
Jakki Glivicky
ProfitLogic
617-374-5959
jglivicky@profitlogic.com
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