24/7 Real Media Announces Global Launch of Open Advertiser 2.0; Offers Advertisers An Optimized Online Campaign Management, Precise Targeting and Visitor Analysis Solution
NEW YORK--June 12, 2003--24/7 Real Media, Inc. (Nasdaq: TFSM), the only gateway to the total spectrum of interactive marketing and technology solutions for online marketers and publishers, today announces the global launch of its Open Advertiser(TM) 2.0 software.
The software, which is based on the Open AdStream(R) delivery engine, enables marketers to control the serving and the analysis of its ad campaigns across multiple sites, as well as improve the quality of its results by serving contextually relevant ads based on information gleaned within the process and customer information the marketer owns.
"After beta testing by agencies and direct marketers, Open Advertiser 2.0 has proven its effectiveness in dramatically simplifying the ad serving process for marketers and, at the same time, providing them exciting new tools for managing their online advertising campaigns more effectively," said 24/7 Real Media`s chairman and CEO David J. Moore.
"Open Advertiser 2.0 is a powerful tool for marketers that will grow in utility. We see it as an extraordinary market opportunity to establish a entirely new revenue stream for 24/7 Real Media," he added.
"Moreover," Moore said, "as an advertising medium, interactive advertising is being increasingly recognized as having enormous capabilities not shared by other traditional media platforms. Consequently, there are a large and expanding number of marketers who are investigating its potential because of the tremendous control it offers over their advertising campaigns and the ability it gives them to react rapidly and effectively to new information."
Open Advertiser 2.0 introduces some powerful features that marketers can use to manage prospects interacting with an ad campaign. By using behavioral information gleaned from the visitor on the site or from information the visitor has produced on other sites where the marketer advertises, the system can deliver targeted advertising which takes this learning into account. For example, if data shows that the visitor has already purchased a particular product, the marketer would be able to select specific ads for the visitor that offer additional services relevant to the purchaser.
Another innovative feature: If a marketer has online customer registration data from its own site, Open Advertiser 2.0 can target advertisements, based on that customer information. For example, if the marketer is a bank that has online information to indicate that the customer has a mortgage with the bank on his home, he might receive an ad for a home equity loan.
"Unlike other ad serving and prospect management solutions, Open Advertiser 2.0 integrates visitor information on a confidential cookie controlled by the marketer and not by 24/7 Real Media," explains Tony Schmitz, chief technology officer of 24/7 Real Media. "The marketer has complete control over the information. The marketer can then use this valuable data to manage its advertising campaigns and customer relationships more effectively, enabling it to measure the effectiveness of its campaign and obtain a faster return on investment."
"Open Advertiser 2.0 has the capability of helping marketers orchestrate advertising campaigns so that they can manage a prospect visiting the site, tailoring the ads seen at each major inflection point along the sales cycle," continued Schmitz.
24/7 Real Media provides advertisers and marketers a full range of products to meet its online advertising needs. In addition to the Company`s Open Advertiser product, Open AdStream is a proprietary online ad serving technology available in local and fully hosted
(Central) versions. It is the most effective means for Web publishers to manage their online advertising revenue. Developed with some of the world`s leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placement across their entire Web site. Open AdStream makes possible effective and efficient management of ad inventory and the delivery of targeted campaigns. 24/7 Web Alliance is a suite of Web advertising solutions, consisting of branded Web sites, vertical content channels and a network of more than 450 Web sites. 24/7 Web Alliance is designed to deliver targeted advertising campaigns that generate high response results while offering content alignment and quality brand affiliation.
About 24/7 Real Media, Inc.
24/7 Real Media is the only gateway to the total spectrum of interactive marketing and technology. With expertise in all facets of interactive media, 24/7 Real Media is the starting point for both publishers and marketers, enabling both to maximize customer relationships and revenue. Products and services include Internet ad serving, Web analytics, search engine optimization, online media representation and integrated marketing solutions designed to specifically address client goals and objectives. The company is headquartered in New York, with offices in other major U.S. cities, Europe and Canada. For more information, please visit www.247realmedia.com.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on management`s current expectations and are naturally subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to changes in economic, business, competitive and/or regulatory factors. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission. In addition, the following factors, among others, could cause actual results to differ materially from those described herein: enhanced competition, the potential for impairment of relationships with employees or major customers, loss of faith in Internet advertising, international risks, and other economic, business, competitive and/or regulatory factors affecting the businesses of 24/7 Real Media. All information in this release is as of June 12, 2003. The Company is not under any obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
CONTACT:
Stern & Co., New York
Investor Relations:
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Email: tnguyen@sternco.com
or
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