EMAIL MARKETING POWERHOUSES NETCREATIONS AND RETURN PATH TO FORM ALLIANCE
Partnership Brings Additional Value to Network Partners
New York, New York, February 03, 2004- NetCreations, Inc., a leading
provider of 100% Opt-InŽ email technology and acquisition marketing
solutions, today announced that it has partnered with Return Path,
Inc., an e-mail performance management company. Effective immediately,
NetCreations will begin integrating Return Path`s Email Change of
Address form into select partner opt-in forms. The move will generate
additional revenue for NetCreations` list management clients while
providing a change of address service for list members. In addition,
NetCreations will build, manage and broker a Double Opt-in list for Return Path and become a client
of Assurance Services, Return Path`s delivery monitoring division.
"NetCreations has been the premier list company in the e-mail space
for nearly 10 years," stated Matt Blumberg, CEO of Return Path. "We
are pleased to work with its network partners to build bigger, highly
permissioned e-mail lists, and to provide our trusted Email Change of
Address service to even more consumers."
"One of our primary missions in 2004 is to create additional value for
our network partners and list members," stated Michael Mayor,
President and COO of NetCreations, Inc. "By aligning with Return Path,
we are well on our way to accomplishing this goal and much more."
About Netcreations Inc.
NetCreations, Inc. is the leading provider of email acquisition
marketing solutions to Fortune 500 clients. In 1996, we pioneered and
patented the "Double Opt-in list building process which anti-spam
groups, ISPs, legislators, industry trade groups, marketers and
consumers agree is the highest form of permission. Today we manage the
largest database of Double Opt-In addresses.
Through its three divisions, PostMasterDirect, SurveyDirect, and
ITProsDirect, NetCreations is the trusted source for over 1000 active
clients in the Business-to-Consumer, Business-to-Business, Market
Research, and Technology markets. Its management team has been, and
continues to be, instrumental in forging best practices for
responsible email marketers. For more information, please visit
www.netcreations.com or call 1.212.625.1370.
About Return Path`s ECOA Service
Consumers can register their most recent e-mail addresses as well as
their new e-mail address at Return Path`s web site in less than a
minute. Once registered, Return Path members can easily send a
customized e-card announcing their new address to friends and business
contacts by uploading their e-mail address book. Return Path can also
automatically forward e-mail sent to the member`s old e-mail address
directly to the new address (after filtering out any spam) and inform
the original sender that the recipient has a new e-mail address.
Internet users and businesses are invited to look up and request a
person`s new e-mail address through Return Path. Return Path members
are notified of any such requests for their new e-mail address, which
is released by Return Path only with prior consumer consent. For more
information about Return Path`s consumer services, please visit
www.returnpath.net.
About Return Path
Founded in 1999, Return Path is an e-mail performance management
company dedicated to improving the content, reach and delivery of
permission-based e-mail programs. More than 200 companies have used
Return Path to increase response rates and deliverability of their
e-mail programs through its PureList, Assurance, and GasPedal
Consulting services. Return Path helps consumers and businesses
maintain online relationships through a proprietary E-mail Change of
Address (ECOA) service that includes e-mail forwarding and is the
official ECOA service for the United States Postal Service, for which
14 million users have opted-in to date. The company`s investors
include Sutter Hill Ventures, Mobius Venture Capital, Flatiron
Partners, JP Morgan Partners, and DoubleClick, Inc. For more
information, please visit www.returnpath.biz
,
e-mail info@returnpath.net , or call toll-free
866-362-4577.
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