REI CLIMBS TO NEW HEIGHTS WITH MARKETMAX
Merchandise-Planning Solution To Help Retailer Gear-Up With Better Product Assortments
Wakefield, MA. - June 16, 2003 - Marketmax® today announced that Recreational Equipment, Inc. (REI), has selected its Integrated Merchandise Planning Solution to help the organization optimize assortments, improve efficiencies and continue to achieve growth across all if it`s store and direct sales channels. Marketmax is the leading provider of advanced retail planning and analytics software for many of the world`s most respected retailers and their suppliers. REI is a leading national retailer of outdoor gear and clothing with 66 retail stores nationwide and two online stores, REI.com and REI-OUTLET.com. Fully integrated in-store kiosks and catalogs, along with phone and e-mail customer service, further enhance the retailer`s convenience and service.
With Marketmax`s solution, REI will use advanced financial planning, assortment planning and performance analysis tools to create targeted assortments for its customers while seamlessly integrating the internal planning processes for enhanced operations. "Following the investigation of several software companies, we decided that Marketmax offered the best functional and technical fit for REI", said John Strother, Director of Planning and Logistics for REI. "REI selected Marketmax based on its integrated software suite, its depth of expertise in the retail industry, and its scalable Web-based architecture", Strother added.
"REI is one of the most respected names in outdoor retailing today", said Gene Gsell, chief marketing and sales officer of Marketmax. "REI and Marketmax are a great cultural fit and we look forward to working with the REI team throughout the implementation process."
About REI
REI (www.rei.com) was founded in 1938 as a consumer cooperative by a group of Pacific Northwest mountaineers seeking quality climbing equipment. While anyone may shop at REI, cooperative members pay a one-time $15 fee and receive a share in the company`s profits through an annual patronage refund based on their purchases. REI sells all the top outdoor brands, including its own line of award winning gear and clothing for hiking, camping, climbing, cycling, paddling and winter sports. A portion of REI`s profit is set aside each year for support of conservation, outdoor recreation and environmental stewardship causes, with $1.8 million to be awarded this year to such efforts around the country.
About Marketmax
Marketmax is the leading provider of advanced retail planning and optimization solutions to the world`s leading retailers and their suppliers, keeping them one step ahead of demand. Marketmax`s suite of products enables retailers and their suppliers to deliver measurable results in the form of increased margins and profitability, fewer markdowns, improved inventory turns and greater customer satisfaction across all retail channels. Marketmax is respected throughout the retail supply chain for its technology leadership by providing "best in class" solutions and the industry`s only truly integrated, web-architected and highly scalable enterprise planning and optimization software.
Marketmax customers include Amazon.com, Charlotte-Russe, Discovery Channel, Eye Care Center of America, The Finish Line, The Home Depot, J Sainsbury plc, Kohl`s Corporation, Linens `n Things, Levi Strauss and Co., Lowe`s Companies, Marks & Spencer plc, Pamida Stores, ShopKo Stores, The Spiegel Group, The Sports Authority, Tuesday Morning, Waitrose Food Shops of the John Lewis Partnership, and Williams-Sonoma.
For more information, please visit www.marketmax.com or call our worldwide headquarters at 781-876-3200. For European sales information, Marketmax can be contacted at +44 (0)20 7520 9399.
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Marketmax is a registered trademark of Marketmax, Inc. All other trademarks are the property of their respective owners.
For further information:
Randy Hurlow
REI
253-395-5877
rhurlow@rei.com
Amanda Thomas
Marketmax, Inc.
781-876-3258
athomas@marketmax.com
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