The Marriage Of Technology And Fashion Offers The Web`s First Ever Broadband Broadcasts Of Wedding Gown Fashion Shows
(NEW YORK) June 23, 2003-The Knot (www.theknot.com; AOL keyword: weddings), the #1 online destination for brides-to-be - has announced the launch of a groundbreaking partnership with The FeedRoom that promises to revolutionize the way a bride shops for her dream gown. One of the top streamers of internet video content, The FeedRoom has developed The Knot Video Runway (www.theknot.com/videorunway), a new broadband destination that gives the 2 million fashion-conscious brides surfing TheKnot.com a virtual front-row seat to more than 60 wedding gown fashion shows from New York and Chicago`s Bridal Fashion Weeks. The first ever subscription-based feature on www.The.Knot.com provides an unprecedented preview of next season`s hottest wedding gowns well before they arrive in salons-no downloading necessary.
Unlike any other bridal fashion resource available today, The Knot Video Runway provides brides with access to in-action, 360-degree views of over 900 wedding gowns from 60+ designers including Badgley Mischka, Carolina Herrera, Reem Acra, and Monique L`Huillier. Brides gain twelve-month access to the video footage of the collections premiered at the semiannual Bridal Fashion Weeks-until now, privy only to the eyes of fashion editors, bridal salons, and department store buyers-for an introductory offer of just $14.95.
FeedRoom CEO Jon Klein calls the work being done with The Knot, "a match made in heaven. We know online video, and The Knot knows what brides need: action footage of the best gowns being worn by people, showing how they flow from every possible angle. The FeedRoom`s technology engine allows The Knot to offer more video at higher quality than any other approach."
"The Knot is thrilled to enlist The Feedroom technology as we introduce a new level of editorial content to the world of bridal fashion and launch our next step in the creation of the most comprehensive, technologically-advanced wedding resource on the World Wide Web," said David Liu, CEO of The Knot. "Using The Feedroom technology, The Knot Video Runway will provide the brides who use the Web as their primary resource for gown shopping - 90% of brides today- access to in-action footage of the most stylish, detail-oriented bridal fashion content on the Internet: a service no other wedding-planning resource can provide." With The Knot Video Runway Pass, brides can view both Fall 2003 and Spring 2004 designer collections, as well as special fashion features produced by The Knot on hot styles including "The Best Big Ball Gowns," "The Bombshell Bride," and "Dare-to-Be Different Dresses."
The Knot Video Runway works in tandem with ever-popular The Knot Wedding Gown Search-the Web`s largest online photo gallery of over 20,000 wedding dresses- where brides can see current collections of gowns from the designers they love and find out where to buy their dream dress in their hometowns. "Because a wedding gown is the most significant piece of clothing a woman may ever own, she wants not only to see every single dress she can before she commits to `the one`-she wants to see every angle, every embellishment as it appears in live-action on a real model," said Carley Roney, editor in chief of The Knot. "The Knot Video Runway provides brides unparalleled access to the all-important details with technology that is unsurpassed by any other wedding resource-allowing our bride to narrow her choices down to her absolute favorite designer lines before she steps foot in a salon." The Knot Video Runway is produced in partnership with The FeedRoom, a leading Internet broadcaster of video news and entertainment, and The Oxygen Network, a top women`s cable network, which will broadcast a fall special dedicated to the bustling world of bridal fashion. The Knot Video Runway Pass can be purchased throughout the year for $19.95, with a special introductory offer of $14.95 for a 12-month pass, at www.theknot.com.
About The Knot
The Knot Inc. (OTCBB: KNOT; www.theknot.com; AOL keyword: weddings) is one of the world`s leading wedding media and services companies, providing today`s to-be-weds with comprehensive wedding planning information, interactive tools, and resources. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN, and Yahoo!.
The Knot also offers a diverse collection of wedding-planning print publications. The Knot produces a national publication, THE KNOT Magazine, and, through its subsidiary Weddingpages, Inc., publishes WEDDINGPAGES(r), regional wedding magazines that reach dozens of U.S. cities. In addition, the company publishes a wedding-planning book trilogy with Random House`s Broadway Books and a gift book series with Chronicle Books. The Knot is based in New York and has several other offices across the country.
About The FeedRoom
The FeedRoom (www.thefeedroom.com) is one of the top three Internet broadcasters in the world. In partnership with blue-chip companies including Reuters, NBC, Tribune Company, Playboy, Miramax Films, Business Week, Microsoft, Cisco Systems, General Motors, AT&T, and Bausch & Lomb, The FeedRoom operates a network of over 140 online video websites that each month reaches more than four million consumers, investors, analysts, trade writers and employees with a television-like presentation beamed directly to the desktop. The FeedRoom combines a proprietary content management system, robust streaming infrastructure, TV-like design, as well as smooth integration of marketing messages. The FeedRoom network, which serves more than 30 million video clips per month, can be explored at www.thefeedroom.com
This press release may contain projections or other forward-looking statements regarding future events or the future financial performance of The Knot. These statements are only predictions and reflect the current beliefs and expectations of The Knot. It is routine for our internal projections and expectations to change as the quarter progresses, and therefore it should be clearly understood that the internal projections and beliefs upon which The Knot bases its expectations may change prior to the end of the quarter. Although these expectations may change, we will not inform you if they do. The Knot`s policy is to provide our expectations only once per quarter, and not to update that information until the next quarter. Actual events or results may differ materially from those contained in the projections or forward-looking statements. Some of the factors that could cause actual results to differ materially from the forward-looking statements contained herein include, without limitation, (i) The Knot`s unproven business model and limited operating history, (ii) The Knot`s history of losses and expectation of significant losses for the foreseeable future, (iii) the significant fluctuation to which The Knot`s quarterly revenues and operating results are subject, (iv) the seasonality of the wedding industry and (v) other factors detailed in documents The Knot`s files from time to time with the Securities and Exchange Commission, including its recent filings on Forms 10-K and 10-Q. Forward-looking statements in this release are made pursuant to the safe harbor provisions contained in the Private Securities Litigation Reform Act of 1995.
CONTACT:
The Knot Inc.
Amy Shey Jacobs, 212/219-8555 x 1246
ashey@theknot.com
The FeedRoom
Shawn Sachs
Sunshine Consultants
212-691-2800
sachs@kensunshineconsultants.com
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