Epsilon and Britemoon Announce Strategic Alliance to Provide e-Marketing Solutions
Pioneer in relationship marketing services teams with leading email marketer
to expand email marketing capabilities
Wakefield, Mass. and Woburn, Mass. -- June 23, 2003 -- Epsilon announces the addition of Britemoon 4.0 to support the development and implementation of fully integrated, multi-channel marketing programs.
Together, Epsilon and Britemoon will offer clients comprehensive email marketing solutions that streamline and automate email marketing processes and empower strategic planning for added profitability and marketing success. The alliance will provide clients with the ability to optimize their e-marketing performance using Britemoon 4.0, a complete email marketing application with the capability to create, automate, manage and track email-marketing campaigns.
"We are pleased to offer Britemoon’s e-marketing functionality to Epsilon’s clients. Their comprehensive email application is a great complement to our existing Internet-based marketing offerings, and it will enhance our ability to develop and manage multi-channel customer relationship marketing campaigns for clients," said Bryan Kennedy, Epsilon’s COO.
"Epsilon`s selection of Britemoon as a strategic partner clearly demonstrates Britemoon’s ability to seamlessly integrate with our partners’ database marketing infrastructure and our platform’s superior functionality for opted-in profile-based email marketing programs," said Philip Chischportich, Britemoon’s co-founder and chief executive officer.
Britemoon’s Release 4.0 provides organizations with the capability to create, automate, manage and track email-marketing campaigns. Further, the application has been seamlessly integrated with Epsilon’s Open DB environment, enabling automated data integration for real-time updates and email response.
About Epsilon
Epsilon is a leading relationship marketing company that helps clients create measurable business results through integrated marketing services. Epsilon is committed to maximizing the value, growth and loyalty of our clients’ customer and prospect portfolio through our core services in data analysis, multi-channel direct communications and database marketing. Epsilon services enable clients to build enduring customer relationships by identifying marketing opportunities and creating actionable customer insight. Founded in 1969, Epsilon maintains offices in Boston, Washington, D.C., St. Louis, and Dallas. Relizon acquired Epsilon in 2002.
About Relizon
Relizon helps customers achieve measurable results through business process improvements in document management, billing, and relationship marketing. Through serving more than 12,000 customers across a wide variety of industries for nearly 20 years, Relizon has created an unbeatable portfolio of "best practices" in each of its solution areas. Customers who source key processes from Relizon are better able to meet their business objectives, whether it`s improved cash flow, revenue growth, or bottom-line savings. Applying a unique combination of deep process knowledge, operational expertise, and attention to detail, Relizon solves business communications problems and delivers measurable results, year after year.
Relizon is headquartered in Dayton, Ohio. Visit us at www.relizon.com.
About Britemoon
Founded in 2000, Britemoon is a scalable email marketing application designed to create, automate, manage and measure the effectiveness of profile-based email marketing and communications campaigns; and its robust and flexible technical architecture integrates seamlessly with all major CRM platforms. Britemoon has more than 200 customers worldwide, including Federal Express, General Motors, Microsoft, Oppenheimer Funds and Unilever, and more than 40 advertising, database and direct marketing agencies. For more information visit www.britemoon.com.
Kam Hashim
Boston Communications
617.619.9803
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