VENDARIA LAUNCHES NEW VERSION OF ITS ONLINE POINT-OF-PURCHASE MERCHANDISING SOLUTION
New Macromedia Flash Capabilities Complement Streaming Video,
Provide Consumers a More Complete Online Shopping Experience
SEATTLE, June 24, 2003 – Vendaria, Inc., a leading provider of on-line multimedia product demonstrations for manufacturers, retailers and shoppers, today announced a new version of its Vpop (Video Point of Purchase) online product display tool that gives Internet shoppers more detailed information necessary for making informed buying decisions.
The enhanced Vendaria Vpop displays now offer product demonstrations that feature Macromedia Flash technology in addition to streaming video.
“By combining Flash and streaming video, we are offering manufacturers, retailers and shoppers with online product demonstrations that are highly visual and interactive,” said Mike McHenry, vice president of sales and marketing for Vendaria. “Shoppers are able to examine, compare, and understand products like never before, giving them more confidence in their purchases.”
“Vendaria offers a multimedia merchandising solution that enables us to better communicate product features and benefits to our online customers and potential customers,” said Rich Holbach, Business Segment Manager, E-Commerce, Robert Bosch Tool Corporation. “It serves as an effective sales tool. We measured a 12 percent uplift in unit sales for one of our products after employing the Vendaria Vpop video on Amazon.com.”
“Manufacturers and retailers are always looking for better ways to promote and merchandise their products,” said Vendaria CEO Cary Roth. “Leveraging the best tools and the best technologies, Vendaria has created a solution that allows any product manufacturer to respond to consumers’ requests for product information at the point of sale. In short, Vendaria Vpops help tell product stories that help increase sales.”
Examples of Vendaria’s Vpop product displays featuring Flash and streaming video:
• Bissell 7920 ProHeat Pro-Tech Carpet Cleaner: http://www.amazon.com/exec/obidos/tg/detail/-/B00005NWX7/qid=1055969026/sr=1-1/ref=sr_1_1_etk-kitchen/103-7928155-8589430?v=glance&s=kitchen&n=284507
• Bosch 4000K Table Saw:
http://www.amazon.com/exec/obidos/tg/detail/-/B00005JDNM/qid=1055969327/sr=1-1/ref=sr_1_1_etk-tools/103-7928155-8589430?v=glance&s=hi&n=228013
• Nokia 3650 ATT Wireless mMode compatible phone: on display in AT&T Wireless retail stores across the U.S.
• Philips Sonicare Elite 7500 electric toothbrush: http://www.sonicare.com/elite/
• Porter Cable 9740 Tiger Claw Articulated Reciprocating Saw: http://www.amazon.com/exec/obidos/tg/detail/-/B00005Y3Z5/qid=1055979577/sr=8-1/ref=sr_8_1/002-9109011-2976062?v=glance&s=home-garden&n=507846
• Zapf Creations’ Maggie Raggies Sweetie Singer doll: http://www.amazon.com/exec/obidos/tg/detail/-/B000066HRP/qid=1055969884/sr=8-16/ref=sr_8_16/103-7928155-8589430?v=glance&s=toys&n=507846
About Vendaria, Inc.
Vendaria employs the latest on-line display tools to create interactive product demonstrations that enhance the on-line shopping and product research experience for consumers. Vendaria services result in increased sales for manufacturers and retailers selling products over the Internet and in traditional stores. The company’s network of global retailers enables manufacturers to deliver important and consistent product information to a broader audience via the Internet, and to expand their brand recognition. Vendaria’s growing list of customers includes Hasbro, Apple, Bissell, Bodum, and Philips. Vendaria’s Vpop product demonstrations can be found at more than 50 leading online retailers, including Walmart.com, Amazon.com, JC Penney.com, and K-Mart.com. Company headquarters is located at 83 South King Street, Suite 800, Seattle, Washington, 98104. For more information, visit www.vendaria.com, or call 206.774.3200.
For more information, contact:
Sven Haarhoff, for Vendaria
Point Marketing Communications
503.636.0022
sven@pointmarcom.com
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