Las Vegas, Nevada. (February 5, 2004) - Lens.com, a premier contact lens provider, today announces an increase in visitor-to-buyer conversions of over 20% after launching a new Web site designed by NetConversions Inc, the leading provider of data-driven, Web usability and technology services. NetConversions provided the design and usability expertise while PowerServe International, a leading provider of custom business application development and support, delivered a scalable solution for order fulfillment and customer service.
"NetConversions gave us a clear, fresh look at Lens.com - just what we needed," says Lens.com CEO Cary Samourkachian. "Their experience with critical usability data helped make sure the site became a success."
"Web site redesigns are tricky because you don`t want to hurt your revenues," explains NetConversions CEO Andy Liu, "Our data-driven technology has given our team the expertise and know-how to create not only usable Web sites, but also Web sites that can drive revenues and customer acquisition."
Some principles considered in the design included:
* Ensuring valuable product information and call to action buttons were located above the fold since only 47.8% of visitors to a given page will scroll.
* Decreasing the number of required Checkout fields since each field adds about 7.2 seconds to the Checkout process.
Design elements such as tabs and breadcrumbs were employed to provide better navigation. Red was used to distinguish Lens.com from other online contact lens companies which are often blue and white in color.
"Getting the redesign right was important so I`m pleased our work with NetConversions resulted in the 20% improvement in conversions," describes Samourkachian.
To learn more about Lens.com or NetConversions, please visit http://www.lens.com or http://www.netconversions.com.
About Lens.com
Lens.com, Inc., a leading online destination for contact lenses since 1995, offers consumers all the popular brands of contact lenses at wholesale prices with convenient quick delivery. Through its easy-to-use website www.Lens.com and its toll-free telephone number "1-800 LENS.COM" (1-800-536-7266), the company provides the very best in competitive pricing, convenience, and personalized customer service. Lens.com is a privately held U.S. corporation.
About NetConversions, Inc.
NetConversions is a provider of data-driven, Web usability and technology services, founded on the belief that the decisions businesses make every day are only as good as the data that they have. With NetConversions True Usability(tm), clients use fact-based recommendations that improve user experiences and increases bottom-line results. Large Fortune 500 companies to small and medium-sized companies see the bottom-line results from NetConversions True Usability(tm), including a 214.2% increase in customer acquisitions, 62% increase in online advertising impressions, and a doubling of sales for an e-commerce retailer. Simply put by one client, "The study completed by NetConversions has been the single most powerful tool available to us to improve customer experience and increase bottom line results. The analysis and action steps are highly actionable and targeted." More information is available at http://www.netconversions.com.
About Powerserve
PowerServe, based in Augusta, Georgia, is a leading provider of custom software solutions for middle market companies. PowerServe works with their clients to identify opportunities for business applications to make real and measurable gains in the bottom line of their businesses. The combination of business and technology expertise equips PowerServe to design, build, integrate and support our solutions quickly and cost effectively. PowerServe clients include E-Z-GO Textron, RVI Group, Best Doctors, William Raveis Real Estate, and Transition Services, Inc., among others. More information is available at http://www.powerserve.us.
NetConversions Contact:
Adrian Chiu
NetConversions, Inc.
206-838-5900 ext 205
adrian@netconversions.com
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