Comprehensive Solutions, Delivered as Hosted Services, Provide Better Results and Value
SAN FRANCISCO--Feb. 9, 2004-- Atomz, a leading provider of hosted enterprise Web site applications, today announced new On-Demand Web Site Solutions for enterprise, commerce and media companies. These industry-first solutions integrate important Web site needs including search, content management, promotions, e-marketing and reporting -- helping organizations seize a more effective approach to maintaining content and assisting visitors in finding products and information they want.
As part of these innovative solutions, Atomz introduces Guided Shopping(TM) for commerce Web sites. This new capability dynamically creates a guided shopping experience to help consumers find products quickly -- leading to increased conversion rates, shopping cart sizes, and customer loyalty.
In a separate press release issued today, Atomz announced the patent-pending Site-Centered Content Management(TM) capability, which provides content contributors a content management experience that`s as easy as navigating a Web site.
"Because Atomz offers both industry-acclaimed site search and content management applications, we are uniquely positioned to provide enterprises with a pragmatic, integrated approach to effectively run their Web sites," said Steve Kusmer, chief executive officer of Atomz. "This evolution in company strategy is driven by our deep association with our 250 leading enterprise customers. By concentrating on critical capabilities needed by Web sites and the strategic imperatives of specific verticals, Atomz moves from being a point-product vendor to a provider of comprehensive Web solutions to drive online business strategy."
"An integrated approach to site search and content management through a hosted service offers significant value to enterprises," stated Aberdeen Group Research Director Guy Creese. "Both capabilities are crucial to effectively managing a company`s online persona -- integrating them means that enterprises can spend more time creating effective Web sites and less time dealing with what have formerly been regarded as separate technology silos."
As a hosted solution, there is no incremental hardware, software, maintenance or programming costs associated with deploying the Atomz On-Demand Solutions. Specific Web site solutions include:
-- Atomz Enterprise
Empowers organizations to create a more satisfying experience by
guiding visitors to products and information they want. At the
same time, Atomz Enterprise improves operational effectiveness by
streamlining content management processes and delegating content
management tasks to content owners. Atomz Enterprise improves lead
generation, supports customer self-service and enhances marketing
efforts.
-- Atomz Commerce
Specially designed for retailers, Atomz Commerce guides online
visitors to products they want and influences them to purchase
more merchandise through cross-sell, up-sell and merchandising.
Atomz Commerce provides a Guided Shopping experience for Web site
visitors that turn browsers into buyers -- increasing conversion
rates, order size and repeat purchases.
-- Atomz Media & Entertainment
Enables content-focused Web sites to deliver the right content at
the right time - increasing visitor satisfaction, retention, and
loyalty. Atomz Media & Entertainment creates a better visitor
experience and increases Web site agility by empowering writers,
editors and marketers.
"Atomz On-Demand Web Site Solutions are helping us provide more dynamic, relevant content to our targeted sales channels," stated Bill Benz, vice president of eBusiness at J.&W. Seligman & Co. Incorporated. "We have been able to leverage search, content management, promotions and e-marketing from Atomz to improve our visitor experience, and to accelerate our internal processes. The hosted delivery model reduces my total costs, while providing upgrades at a lower cost and lower cycle time. Most importantly, I have been impressed with the Atomz customer service that has helped me exceed my business objectives."
About Atomz
Atomz provides on-demand Web site solutions for enterprise, commerce, and media companies. These hosted solutions provide customers significant advantages over installed software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company`s powerful solutions, unparalleled technical excellence and dedication to customer satisfaction have led products from Atomz to be adopted by thousands of leading Web sites. Select customers include: Time-Warner, CBS, Palm, Gannett Corporation, NASA, Princess Cruises, and Sharp Electronics. Atomz and its products have won numerous industry awards, including ASPnews.com`s List of Top 20 Providers, KMWorld 100, the AIIM E-DOC Best of Show Award for Web Content Management, and Internet World`s Best of Show. For more information about Atomz`s products visit the company`s Web site at http://www.atomz.com/.
Contact:
SHIFT Communications Inc.
Mandy Mladenoff, 415-591-8420
mmladenoff@shiftcomm.com
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