New Solution Makes Updating Content Simple and Productive
SAN FRANCISCO--Feb. 9, 2004-- Atomz, a leading provider of hosted enterprise Web site applications, today announced Site-Centered Content Management(TM), which optimizes content management processes and dramatically simplifies the content management experience for business users.
This new capability is part of Atomz`s new On-Demand Web Site Solutions for enterprise, commerce and media companies, which were announced in a separate press release today. The On-Demand Web Site Solutions integrate important Web site functions including search, content management, promotions, e-marketing and reporting -- helping organizations efficiently create and manage a superior Web site experience.
Jupiter Research noted in a report on Web content management that 61% of companies still update content manually, even though a Web content management system is in place. Atomz Site-Centered Content Management aims to remove the barriers to adoption for Web content management solutions by creating a system that is as familiar and easy-to-use as a Web browser.
"To be successful, a Web content management system must be instantly understandable to end users," said Kevin Wallace, vice president of engineering of Atomz. "Therefore, Atomz uses interfaces and metaphors that are familiar -- like browsing the Web to edit content and sending email to collaborate. Our approach dramatically simplifies the process, reduces the training and drives adoption. Atomz has pioneered the hosted content management market and is now pioneering innovative solutions that will influence the greater market."
Atomz Site-Centered Content Management puts control of content directly into the hands of content owners through the following capabilities:
• Browse to Edit -- Users simply browse the Web site until they see the content that they want to edit or add. There is no need to login and navigate through a disconnected system.
• Instant Shortcuts -- A single click on an Instant Shortcut icon on the browser toolbar brings up interfaces for previewing, editing, viewing history, and collaborating. These interfaces are browser-based and provide familiar formatting capabilities.
• One Click Editing and One Click Publishing -- Reduce the time it takes to edit and publish Web site content. By dramatically reducing the number of steps, Atomz increases the speed of content to the site and increases adoption by content owners.
• Ad Hoc Collaboration -- Content owners and their colleagues can still leverage the convenience of email to directly communicate regarding content updates and changes to the Web site, while Atomz tracks each communication and maintains a complete history and audit trail.
Site-Centered vs. System-Centered Content Management
Most content management systems (CMS) today take a system-centered approach to content management, where the user primarily interacts with a distinct CMS system to perform tasks. The system-centered approach often requires users to navigate an unfamiliar interface in order to find content and usually requires a dozen or more steps for even the easiest content changes. This type of system is difficult to learn and clumsy to use because the CMS is at the center of the interaction instead of the Web site.
Atomz Site-Centered Content Management solves this problem with a patent-pending site-centered approach that puts the Web site central to the content management experience -- reducing the number of clicks and steps to provide a simplified system for managing the most complex Web content. In this type of environment, it becomes easy to delegate control directly to content owners. This frees up the Web team to focus on more critical projects.
"Site-Centered Content Management will drive a fundamental shift in how our organization views content management," stated Chris McGrath, Internet Systems Analyst at Playground Real Estate. "Site-Centered Content Management from Atomz is so intuitive that it will enable marketers for each of our resorts to make updates to their Web site without the need to study a manual. With this new capability, I won`t need to sell end users on the benefits of content management. Instead they will be banging down my door to see how they can use it to make their Web sites more effective."
Playground, an Intrawest Company, specializes in the sales and marketing of destination real estate throughout North America. Intrawest Corporation (NYSE:IDR - News) was recognized by BusinessWeek as one of the Web Smart 50.
About Atomz
Atomz provides on-demand Web site solutions for enterprise, commerce, and media companies. These hosted solutions provide customers significant advantages over installed software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company`s powerful solutions, unparalleled technical excellence and dedication to customer satisfaction have led solutions from Atomz to be adopted by thousands of leading Web sites. Select customers include: Time-Warner, CBS, Palm, Gannett Corporation, NASA, Princess Cruises, and Sharp Electronics. Atomz and its products have won numerous industry awards, including ASPnews.com`s List of Top 20 Providers, KMWorld 100, the AIIM E-DOC Best of Show Award for Web Content Management, and Internet World`s Best of Show. For more information about Atomz`s products visit the company`s Web site at http://www.atomz.com/.
Contact:
SHIFT Communications Inc.
Mandy Mladenoff, 415-591-8420
mmladenoff@shiftcomm.com
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