FranklinCovey Plans Big Things with ATG
Well-known manufacturer of training and productivity tools looking
to improve and personalize the online experience for customers
CAMBRIDGE, Mass., June 24, 2003 - ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading provider of innovative software applications for commerce and customer self-service, today announced that FranklinCovey has selected ATG 6 to power the third generation of its eCommerce site, FranklinCovey.com.
FranklinCovey is a global leader in effectiveness training, productivity tools and assessment services for organizations and individuals, creating products such as the popular Franklin Planning System(tm). By deploying ATG Commerce, FranklinCovey is looking to simplify the online shopping experience for its customers, lowering shopping cart abandonment rate and making it easier to identify and target customers with highly specific promotions, based on their personal preferences. Through ATG Commerce, customers will now be able to navigate through the checkout process and seamlessly manage their orders online.
"FranklinCovey`s Web channel has been a very profitable piece of our business and we must continually improve our presence online in order to make the experience for customers increasingly positive so they will return," said Doug Smith, executive vice-president of e-commerce for FranklinCovey. "FranklinCovey offers a great line of products and services and ATG will play a key role in helping us build better relationships with our loyal customers. Such relationships will give us a greater return on our investment and offer enhanced customer service."
FranklinCovey is looking to lower its infrastructure costs by switching from a different commerce software vendor to the ATG Platform, which easily scales to meet demand. In the two previous generations of its site, FranklinCovey was not able to cost-effectively scale its site to accommodate its traditionally high traffic period between the months of October and February. Another strength of using ATG is the ability to place more power in the hands of the business user, allowing them to segment users and create a customized page for each visitor.
"FranklinCovey, like many of our customers, selected ATG to develop a next generation Web site for building stronger customers relationships, increasing incremental sales, and providing innovative levels of service," said John Dragoon senior vice president of marketing for ATG. "Using reliable applications like ATG Commerce and ATG Portal, FranklinCovey will now have the flexibility to extend their site to truly meet their business needs."
Working with Franklin Covey on the ATG implementation is SBI and Company. SBI and Company is a leading professional services firm that delivers measurable business value to market leading companies in a focused set of industries. SBI has worked with ATG to deliver a number of successful implementations including Classroom Connect, Hotels.com, Sega and Walgreens.
About FranklinCovey
FranklinCovey (NYSE:FC) is a global leader in effectiveness training, productivity tools, and assessment services for organizations and individuals. FranklinCovey helps companies succeed by unleashing the power of their workforce to focus and execute on top business priorities. Clients include 90 percent of the Fortune 100, more than 75 percent of the Fortune 500, thousands of small and mid-sized businesses, as well as numerous government entities and educational institutions. Organizations and individuals access FranklinCovey products and services through corporate training, licensed client facilitators, one-on-one coaching, public workshops, catalogs, over 160 retail stores and www.franklincovey.com. More than 2,000 FranklinCovey associates provide professional services and products in 39 offices and in 95 countries.
About ATG
ATG (Art Technology Group, Inc.) is a leading provider of innovative software applications for commerce and customer self-service. Customers around the globe rely on ATG for frontline applications that enhance and improve the entire customer lifecycle experience. Deployed on the industry`s most popular application servers, ATG`s application suites for e-commerce, portals, and relationship management are ideal for integrating online initiatives across the enterprise.
ATG has delivered online solutions to blue-chip companies worldwide including Aetna Services, Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J.Crew, Sun Microsystems, Walgreens, and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.
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