Blair Corporation Launches Online Outlet E-Commerce Site

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Blair Corporation (Amex:BL) a national catalog and direct mail marketer of women's and men's apparel and home products launched its Blair Online Outlet.

     Blair's Online Outlet offers merchandise with discounts of up to 50% below regular retail. In the coming months, Blair expects sales of merchandise through the Online Outlet to increase significantly, which will reduce mailing traditional print sale flyers thereby lowering printing costs.