Easy-to-Use, Web-Based Solution Designed to Meet the Needs of Beginning Affiliate Marketers
Westlake Village, CA – June 17, 2003 – ValueClick, Inc.’s (Nasdaq: VCLK) Be Free
subsidiary, a leading provider of affiliate marketing solutions for online merchants, today
announced the launch of BFAST ® Express, a complete and easy-to-use affiliate marketing
program management solution designed specifically to meet the needs of entry-level affiliate
marketers.
The introduction of BFAST ® Express is a milestone for the affiliate marketing industry, in that it
marks the first time that Be Free has offered a basic version of its industry-leading affiliate
marketing technology for the small- and mid-size marketer interested in starting an easy and
effective affiliate marketing program. BFAST ® Express joins the Be Free solution set, which also
includes Be Free’s flagship BFAST ® solution for sophisticated, mid- to large-size marketers, and
the Be Free Outsourced Program Management (OPM) service that enables marketers to rely on
Be Free’s industry expertise for the optimal management of their affiliate marketing programs.
BFAST ® Express is a complete web-based management tool enabling entry-level affiliate
marketers to recruit, manage and pay affiliates, as well as track and analyze program
performance. Key features of BFAST ® Express include:
oAffiliate Recruitment, Management, Communication and Payment: Manage applications
from pre-screened affiliates, access and organize affiliate contact information, build
affiliate relationships through personalized communications, and enjoy automatic
monthly affiliate payment processing.
oRobust Tracking & Reporting: Track impressions, clicks, leads and sales, and generate
reports to monitor and analyze program performance.
oBranded Affiliate Interface: Strengthen branding and affiliate relationships with a private-branded
interface for affiliates to obtain links and run reports.
oComprehensive Support: Receive 24/7 online support for both merchants and affiliates,
backed by Be Free’s support team.
oStable, Reliable Platform: The BFAST ® Express platform safely and securely processes
millions of affiliate marketing transactions a day.
oEasy Upgrade: BFAST ® Express upgrades easily to Be Free’s premium BFAST®
product when advanced functionality is required.
"Customers using our flagship BFAST solution have long enjoyed the success of affiliate
marketing. With the addition of BFAST Express to our affiliate marketing portfolio, we are
pleased to offer a solution to help entry-level affiliate marketers succeed in driving leads and
sales," said Blair Heavey, general manager of Be Free. "BFAST Express is a complete, easy-to-use and reliable solution for emerging online merchants, and we have already begun to add this
new client base to our list of success stories."
About Be Free, a wholly owned subsidiary of ValueClick, Inc.
Be Free offers cost-effective and measurable ways to attract customers and increase online sales
using affiliate and partner marketing programs, search marketing services, and personalized
recommendation and merchandising assistant technology. For more information on Be Free`s
products, services and clients, please visit www.befree.com.
About ValueClick, Inc.
ValueClick, Inc. offers marketers innovative media and technology solutions to achieve their
multi-channel marketing goals of acquiring, retaining and growing customer relationships.
ValueClick, Inc. has offices worldwide and drives measurable results to clients such as Best Buy,
Wells Fargo, Forbes.com, eBay, and McCann-Erickson. For more information, please visit
www.valueclick.com.
Contact:
Gary J. Fuges
ValueClick, Inc.
1.818.575.4677
This release contains forward-looking statements that involve risks and uncertainties, including
trends in online advertising spending and estimates of future online performance-based
advertising. Actual results may differ materially from the results predicted and reported results
should not be considered an indication of future performance. Important factors which could
cause actual results to differ materially from those expressed or implied in the forward-looking
statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and
Exchange Commission made from time to time by ValueClick, including its Annual Report on
Form 10-K filed on March 28, 2003, recent quarterly reports on Form 10-Q and current reports
on Form 8-K. Other factors that could cause actual results to differ materially from those
expressed or implied in the forward-looking statements include the risk that market demand for
online advertising, and performance-based online advertising in particular, will not grow as
rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any
forward-looking statements to reflect events or circumstances after the date hereof or to reflect
the occurrence of unanticipated events.
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