Channel Intelligence Speeds Sales Leads to NEC-Mitsubishi’s Dealers
Deep linking service tool at NEC-Mitsubishi’s site now connects browsing customers to online purchase opportunities found at dealer sites
Orlando, Fla. (February 10, 2004) - Channel Intelligence, Inc. announced today it has finished implementing a key online service tool to propel sales leads to dealers of NEC-Mitsubishi Electronics Display of America, Inc., the number one stand-alone vendor for desktop displays and information displays.
With a mouse click or two, Channel Buy LinksSM permits shoppers visiting the Web site of NEC-Mitsubishi Electronics to be connected directly from product information pages to point-of-purchase pages of dealers offering those products. Functioning within manufacturers’ sites, Channel Buy Links enhances the customer’s online experience and reinforces NEC-Mitsubishi Electronics Display’s support of its dealer channel by engaging customers and taking them from a detailed product data page to a dealer list, and then directly to a dealer’s “buy” page.
“NEC-Mitsubishi integrated this service from Channel Intelligence into our site to help hold consumer interest in our brand and easily guide interested customers to our channel partners where they can buy our products online, or choose to visit a storefront dealer,” said Clark Brown, vice president of channel sales for NEC-Mitsubishi Electronics Display of America, www.necmitsubishi.com.
“The simplicity of this sales lead driver lets customers find product data on a 17-inch NEC AccuSync LCD monitor with multimedia options, for example, and the purchase point with only two clicks. No other brand pops up to distract online shoppers along their way to a purchase, and they’re free to select a dealer of their choice,” he added.
“NEC-Mitsubishi Electronics Display is a highly respected market leader for flat panel displays,” said Rob Wight, president and CEO of Channel Intelligence. “Infusing Channel Buy Links as a key tool within its own Web site underscores how this consumer electronics industry leader always puts the customer first and is adding important new services to enhance every pathway to profitable growth,” he continued. “The easier it is to shop at a manufacturer’s site, the more likely a customer will become a solid sales lead and will want to make a speedy online purchase.”
About Channel Intelligence
Channel Intelligence Inc. develops services that improve the online and offline sales process between manufacturers, dealers and consumers. These services have resulted in manufacturers sending more than $10 billion in sales leads to dealers. When implemented, these services help capture incremental sales, maintain margins and reduce shopping cart abandonment while improving the shopping experience for the customer. Channel Intelligence Inc. is privately held. Channel Intelligence Inc. is located at 1180 Celebration Blvd., Celebration, Florida 34747; phone (321) 559-2300; fax (321) 559-2379. On the Net: Channel Intelligence site: www.channelintelligence.com.
Contact:
Mark Campagna
Director of Marketing
Channel Intelligence, Inc.
V: 321.559.2326
F: 321.559.2379
www.channelintelligence.com
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