Digital River Manages E-Commerce Operations for Tammy Taylor Nails` Online Store
MINNEAPOLIS, June 25, 2003 --Digital RiverŪ, Inc. (NASDAQ: DRIV), a global leader in e-commerce outsourcing, today announced that it signed an agreement with Tammy Taylor Nails. Based on the agreement, Digital River built and recently launched a secure online shopping environment, located at www.tammytaylornails.com, to support the online sales and marketing of Tammy Taylor`s nail, hair, skin and body care products. In addition to hosting the online shopping experience, Digital River is also providing order management, fraud prevention and e-marketing services.
"We are pleased to extend our e-commerce platform and e-marketing services to Tammy Taylor Nails," said Jay Kerutis, Digital River`s president of software and digital commerce services. "By leveraging our platform with a world-class uptime rate of over 99.97 percent, we can help Tammy Taylor Nails meet its shoppers` and buyers` demands for a convenient, reliable online purchasing experience. To further support our goal of helping the Tammy Taylor Nails online business become successful, we will implement a variety of e-marketing strategies. Our e-marketing services can increase sales on sites up to four times more than sales on sites not using our e-marketing services."
Tammy Taylor Nails` e-commerce site supports its consumer as well as business markets. To cater to its business audience, the site has a secure login area that offers a product set specifically for licensed professionals and salon owners. To increase sales and customer retention for Tammy Taylor Nails` online business, Digital River is launching a variety of e-marketing programs on the site, including e-mail campaigns, order discounts, site merchandising customized to visitor purchase patterns, and special offers for repeat customers.
"We chose Digital River to manage our online business because of the company`s e-commerce expertise, robust platform and proven ability to increase sales through e-marketing," said Eddie Taylor, Tammy Taylor Nails` chief operations officer. "By leveraging Digital River`s e-marketing strategies, we plan to expose our site to an even larger target audience while proactively increasing our sales using online promotions. All of this will help us reach our ultimate goal of growing our online business."
About Tammy Taylor Nails
Owner Tammy Taylor founded Tammy Taylor Nails, a manufacturer of high quality nail, hair, skin and body care products, in 1983. An author, educator, entrepreneur and pioneer, Tammy Taylor developed her own line of branded high-quality products that is used by manicurists and cosmetologists in over 100,000 salons worldwide. In 1990, Tammy Taylor wrote and published "The Complete Guide to Manicuring and Nail Technology," a book used as the basis for state board examinations by all states that require nail technicians to be licensed. Tammy Taylor`s tradition of quality, service and education are the theme in all facets of her business. Customers always receive the best service and finest quality products combined with unparalleled education when purchasing products from Tammy Taylor Nails. To learn more about Tammy Taylor Nails, please visit the company`s Web site at www.tammytaylornails.com.
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages profitable online businesses for nearly 34,000 companies worldwide. Its comprehensive e-commerce solution and world-class infrastructure are designed to help companies of all sizes quickly maximize online revenues as well as cut the costs and reduce the risks associated with running an e-commerce operation. Digital River`s international e-commerce services include site development and hosting, order management, fraud prevention, site merchandising, reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service. Digital River`s clients include Symantec, Motorola, 3M, Major League Baseball Advanced Media, H&R Block, Novell, Autodesk, ACT! and Staples.com.
Founded in 1994, Digital River is headquartered in Minneapolis with offices throughout the United States and in Europe. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.
Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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