Real Media Europe Launches Open Insight, a Next Generation Web Analytics Solution, Offering Publishers Unprecedented Knowledge about Their Audience Behaviour
By Combining Web Analytics and Its Leading Ad Serving Solution Real
Media Gains a Leadership Position in the Emerging Field of Audience
Management
LONDON--June 26, 2003--Real Media Europe, a division of 24/7 Real
Media, Inc. (Nasdaq: TFSM), a leading provider of interactive
marketing services and technologies to publishers and marketers, today
announced the launch of Open Insight, a next generation Web analytics
tool. The introduction of Open Insight into Real Media`s existing
suite of technology solutions and services gives the Company a
dominant position as the one-stop-shop for the solutions and tools
needed to address the three principal components of interactive
communication: advertising, content and audience management.
Open Insight is a powerful and flexible Web analytics solution
that helps companies measure, analyze and monetize their interactive
audience on their Web site in real time. Open Insight`s unique and
flexible Taxonomy which creates reports for Web publishers and
marketers in ordinary language used in their business and not in the
language of their Web server, was developed with marketing and sales
professionals in mind. Among other functions, Open Insight`s platform
enables marketers and IT professionals to perform behavioural
segmentation and click stream analysis. It also enables marketers and
publishers to leverage behavioural information across other
applications such as e-commerce or content.
In combination with Open AdStream(R), Real Media`s leading ad
serving platform, Open Insight enables publishers to analyze audience
information and tie-in advertising delivery, providing total
visibility on audience behaviour. Real Media offers Open Insight in
two versions: as an outsourced solution hosted in Real Media`s data
centers, or as a locally-managed application, which the customer can
install in its own operating environment. This provides the customer
with the flexibility to select the most efficient and cost-effective
solution, while ensuring that the software is maintained, monitored
and secure."
John Piccone, director technology sales, Real Media Europe, said,
"Open Insight uses the latest technologies to enable data and audience
behaviour information to be integrated into a host of other products.
Open Insight complements our existing advertising delivery platform
perfectly, giving our clients an important edge. Based on the
information it provides, a client can build new specially targeted
advertising campaigns. I am very excited about bringing this powerful
combination to the online advertising market."
About Real Media Europe
Real Media Europe, a division of 24/7 Real Media, Inc., is the
only gateway to the total spectrum of interactive marketing and
technology. With expertise in all facets of interactive media, Real
Media is the starting point for both publishers and marketers,
enabling both to maximize customer relationships and revenue. Products
and services include Internet ad serving, Web analytics, search engine
optimization, online media representation and integrated marketing
solutions designed to specifically address client goals and
objectives. The company is headquartered in New York, with offices in
other major U.S. cities, Europe and Canada. For more information,
please visit www.realmedia.com.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management`s current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: enhanced
competition, the potential for impairment of relationships with
employees or major customers, loss of faith in Internet advertising,
international risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of June 26, 2003. The Company is not
under any obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.
CONTACT: Stern & Co.
Investor Relations:
Truc N. Nguyen, 212/888-0044
tnguyen@sternco.com
Real Media Europe
Media Relations:
Estelle Reale, 33 1 56 59 69 91
esteller@realmedia.com
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