Peet’s Coffee & Tea, Inc., Utilizes RouteMAP IMS for Both Customers and Resellers
Redlands, California -- June 27, 2003 —ESRI today announced that Peet`s Coffee & Tea, Inc., a specialty coffee roaster and marketer, utilizes RouteMAP IMS in conjunction with its commercial Web site at www.peets.com. The Web site application, developed by MoosePoint Technology, provides driving directions to Peet`s store locations as well as the grocery stores and restaurants where Peet`s coffee and tea products are available. Detailed maps and directions give customers a clear picture of where they want to go and the best routes to take.
"We were looking for a cost-effective solution that provides customers with fast and efficient directions," says Melissa West, Webmaster at Peet`s Coffee and Tea. "We also wanted to be able to keep the content as fresh and up-to-date as possible. As Peet`s continues to expand its distribution through new retail locations and partnerships with grocery stores and food service outlets nationwide, it is important that our customers know how accessible and convenient it has become to find and buy our products. This program has worked out very well."
"We went through an extensive evaluation process that led us to RouteMAP IMS," says Tim McGee, a founding partner in MoosePoint Technology. "It was natural for us to select it, and the feedback has been excellent. RouteMAP IMS is tightly integrated into the architecture and works seamlessly within the Web site. It also provides a tremendous amount of flexibility, and its reliability is excellent. We are very pleased with the results."
RouteMAP IMS is a stand-alone Internet-based site locator application that generates driving directions to bring customers to business locations. This affordable, out-of-the-box Internet mapping solution is designed for organizations that wish to add find-and-route mapping capabilities to their Web sites. It requires no programming to create custom maps with symbols that represent a business or public sector service center. Peets.com utilizes RouteMAP IMS to allow users to quickly locate sites, pan and zoom a digital map, and view and print plotted routes and directions. The locator can be found on the company`s home page at http://www.peets.com/locate.
MoosePoint Technology, headquartered in Santa Rosa, California, provides a wide range of integrated technical services including analysis, design, and development for geographic information system (GIS), Internet/Intranet, and desktop applications. MoosePoint Technology can be found on the Web at www.moosepoint.com.
About Peet`s Coffee & Tea, Inc.
Founded in Berkeley, California, in 1966, Peet`s Coffee & Tea, Inc., is a specialty coffee roaster and marketer of fresh, deep-roasted whole bean coffee for home and office enjoyment. Peet`s fresh-roasted coffee, hand-selected tea, and related items are sold in several distribution channels including specialty grocery and gourmet food stores, online and mail order, office and restaurant accounts, and 69 company-owned stores in four states. Peet`s is committed to strategically growing its business and to maintaining a unique culture and focus on customer satisfaction. For information about Peet`s Coffee & Tea, Inc., visit www.peets.com or call 1-800-999-2132. Peet`s Coffee & Tea, Inc., shares are traded on the NASDAQ under the symbol PEET.
Press Information:
Jesse Theodore, ESRI
Tel.: 909-793-2853, extension 1-1419
E-mail (press only): press@esri.com
General Information: info@esri.com
Julie Kim/Jaime Borasi
Weber Shandwick
Peet`s Coffee & Tea, Inc.
Tel.: 415-248-3419 or 415-248-3416
E-mail: jkim@webershandwick.com
E-mail: jborasi@webershandwick.com
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