Frank Rosales has been named president of Discovery Communications Inc.’s Discovery Commerce division, which manages Discovery’s retail and licensing division, including its web and catalog operations. He had been acting president of the division which had been known as Discovery Consumer Products.
The company says Rosales will provide strategic direction for all of Discovery's retail, e-commerce, t-commerce and licensing businesses and will lead efforts to find ways to leverage Discovery brands in the consumer marketplace through third-party retailers, expanded global licensing arrangements, and emerging digital platforms.
Discovery Channel Stores, e-commerce and direct businesses all posted double-digit increases for the holiday season and solid increases for the year, the company reports.
Rosales joined Discovery in 1997 as chief financial officer for Discovery Channel Stores. Most recently, he served as acting president of Discovery Consumer Products.
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