Retailers paying smaller commissions to affiliates, study says

32% of online retailers report paying an affiliate commission of more than $5,000 in a single month, down from 46% who reported paying that much to an affiliate in any one month last year, according to figures in the 2007 AffStat Report from Shawn Collins Consulting.

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Following are the largest commissions paid to an individual affiliate in a single month as reported by online retailers in 2007/2006: More than $1,000 – 29%/22% $1,000-$5,000 – 32%/22% $5,001-$10,000 – 10%/16% $1,001-$20,000 – 9%-14% More than $20,000 – 13%/16% The AffStat 2007 report also notes a drop in the number affiliates reported by online retailers along with a decline in the number of click-throughs from affiliates.

Following are the number of affiliates as reported by online retailers in 2007/2006:
More than 500 – 37%/24%
501-2,000 – 25%/22%
2,001-5,000 – 18%/23%
5,001-10,000 – 10%/15%
More than 10,000 – 9%/14%
Don’t know – 1%/2%

The number of click-throughs from affiliates as reported by online retailers 2007/2006:
More than 5,000 – 25%/15%
5,000-20,000 – 25%/17%
20,001-50,000 – 13%/12%
50,001-100,000 – 8%/14%
100,001-500,000 – 13%/20%
More than 50,000 – 8%/12%