Apple still leads in visits to computer hardware sites
Apple Computer Inc. maintained its lead in the number of unique visitors to computer hardware e-commerce sites for December, with 21.71 million visitors, 24% more than the 17.54 million visitors to second-ranked Dell Inc., Nielsen/NetRatings Inc. reports.
Hewlett Packard Co. came in third in December, with 12.22 million visitors, followed by Sun Microsystems Inc., 4.16 million; IBM Corp., 2.6 million; Gateway Inc., 2.41 million; Seiko Epson Corp., 1.44 million; XM Satellite Radio, 1.42 million; palmOne Inc., 1.42 million; and PlayStation.com, 1.37 million.
Nielsen/NetRatings reports that Apple also led in the average amount of time per visit, with 31 minutes, 5 seconds, followed by IBM, 26 minutes, 53 seconds; and Dell, 22 minutes, 47 seconds; Alienware.com, 20 minutes, 8 seconds; palmOne, 19 minutes, 57 seconds; Cisco Systems Inc., 11 minutes, 9 seconds; Toshiba America Inc., 10 minutes, 54 seconds; XM Satellite Radio, 10 minutes, 41 seconds; and Creative Technology Ltd., 10 minutes, 29 seconds.
Also for the month of December, the books-movies-music category led all retail goods and services segments in the number of online advertising impressions, according to Nielsen’s AdRelevance report.
The top 10 categories cited by AdRelevance and their number of online ad impressions in millions:
Books, movies, music, 2,595
Auctions, 1,629
Miscellaneous services, 1,102
Apparel and jewelry, 1,018
Personal care, 947.76
Flowers and gifts, 832.08
Home improvement, 812
Office supply, 306.49
Domestics, 265.44
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