The Internet continues to weave itself into daily life, says a new report
Digital consumption of media—videos and audio—is becoming a staple of Internet users’ lives, says a new report from researchers Ipsos Insight. 36% of recent Internet users in the U.S. have watched a TV show or a streaming video online, up from 28% a year ago, Ipsos Insight’s new “Face of the Web” survey reports. 75% of those who viewed video online had done so in the previous 30 days, the report says. Worldwide, 34% of Internet users have viewed TV or streaming media online, up from 31% a year ago. 13% of consumers have downloaded a feature length movie.
Digital music, which has been in the market longer than digital video, has even greater penetration than video. Worldwide, 51% of consumers have downloaded music or played streaming music, virtually unchanged from 52% a year ago. 43% have downloaded a music file, again virtually unchanged from a year ago when it was 44%.
“In markets such as the U.S., where homes are saturated with televisions and DVD players, video content is a predominant part of consumers’ daily lives. Increasing penetration of broadband access and PC ownership globally signals that the PC will begin to really assert itself as a ‘second screen’ within the household,” says Brian Cruikshank, executive vice president and managing director of Ipsos Insight`s Technology & Communications practice.
“The Face of the Web” also reports that the online social networking trend is gaining momentum. Worldwide, 20% of online adults have visited social networking sites in the past 30 days. South Korea is the country with the highest usage of social networking sites, where 55% have visited a social network site in the past 30 days and another 11% more than 30 days ago. Next is Brazil’s urban consumers, 41% and 6%; China’s urban consumers, 27% and 15%; Mexico’s urban consumers, 26% and 10%; and the U.S. 24% and 8%.
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