Contact: Sandy O’Toole, Mullen PR
978) 468-8934
sandy.otoole@mullen.com
Compete Reshapes Online Intelligence, Provides Actionable Insights
for Companies Looking to Impact the Bottom Line
BOSTON, MAY 16, 2001 — Do you know how your competition is
performing today? If you don’t, you should, say the competitive
intelligence experts at Compete, Inc. Launched today, Compete
specializes in online and analytical consulting services focused
exclusively on customer intelligence. The services draw on the
world’s largest pool of online users, helping businesses impact the
bottom line by providing actionable insights based on visitor
behavior at their site, their competitors’ sites, and across the
Internet.
“Compete fills a major gap in today’s competitive intelligence
arena by supplying critical, timely information that helps
companies build and transform their businesses,” said Man Jit
Singh, CEO, Compete, Inc. “Today’s economy is a whole new
ballgame, and the old school ways of looking at information just
don’t meet the needs of today’s competitive business arena. In a
fluid market, a company’s ability to efficiently modify its
strategy is critical to achieving and maintaining success. Compete
not only supports companies with the strategic planning of their
online needs, it also provides guidance that can benefit a
company’s offline business.”
Drawing from the clickstream data of more than 8 million Internet
users on 200,000+ sites, Compete has the largest pool of active
online users in the industry. The firm partners with ISPs and
browser companion companies to license demographics and usage
information that reveal trends and insights into consumer behavior.
Compete helps businesses improve their bottom line by providing the
actionable insights needed to manage product and service mix,
pricing, partnerships, acquisitions, web design, and media
expenditure, while also identifying competitive weaknesses.
“Real competition online has just begun,” said Carol Baroudi, Vice
President, Hurwitz Group. “We`re well beyond price wars and buying
customers. Online entities in it for the long run have to compete
vigorously, have to compete intelligently, and have to compete now.
What Compete’s offering brings to the market is a radically
different approach that helps companies really understand who their
competition is and what they can do about it. Profitable eBusiness
isn`t just about getting customers -- it`s about keeping them and
keeping them happy -- in concrete, active ways. For this kind of
business savvy, businesses need more info than they can capture
from their site alone. Hurwitz Group believes Compete`s services
exemplify just the kind of services serious eBusinesses will use to
go head-to-head in this increasingly competitive market.”
Compete: Setting The Standard
Conceived in direct response to the question: “What can I do right
now to improve my company’s performance?” Compete’s founders grew
dissatisfied with standard Internet audience measurement tools and
decided to license raw clickstream data and mine it for business
insights, arming companies with a competitive advantage. Compete
has been in development for the last year, refining proprietary
technology processes that mine the industry’s largest pool of
clickstream data. This extensive effort is intended to ensure
success in setting the standard for customer intelligence by
enabling businesses to maximize their online and offline
investments.
The company’s core offerings include: Compete First Take, an online
subscription service providing actionable metrics, and Compete
Consulting Services, providing business recommendations and
insights for clients in the context of their market through
interpretation of Compete’s rich data. From demographic analysis
and detailed information about customers behavior on competitors’
sites to online price elasticity studies, Compete delivers
strategic recommendations and customized reports based on clients’
unique needs, specifically designed to optimize their customers’
online experience, and ultimately, maximize loyalty. Compete First
Take brings reports of actionable metrics to the desktop of
managers in companies requiring immediate competitive intelligence
to support their business decisions, including:
· Search Terms Report – Most popular search terms and use
frequency
· Page Tracker Report – Tracking of specific pages
· Homepage Clicks Report – Most popular links off homepages
· Average Stay Report – Site usability indicator in an industry
context
· Traffic Report – Trends of unique visitors and page views
· Subdomain Report – Most popular subdomains
· Pages Report – Most trafficked pages
Compete’s varied service offerings and depth of information bring
significant hard-dollar benefits to a number of audiences, including
product managers, business developers, and marketers.
“Differentiation is key in the online jewelry arena, and Compete
provides us with the insights we need to stand out from the crowd,’
said Shmuel Gniwisch, founder and CEO of ICE.com. “Compete gives us
an inside advantage, letting us know what appeals to potential
customers on our competition`s site -- and what`s working well on
our site. Whether it`s a new site layout or special offers,
Compete`s research makes sure we`re making informed decisions that
will strike a chord with our customers, turning browsers into
buyers.”
Compete’s Industry Capsule
Highlighting the importance of arming businesses with actionable
insights on what visitors are doing, buying, and looking for on
their own site, their competitors’ sites, and across the Internet,
Compete today released its first “Industry Capsule.” The Industry
Capsule provides a top-level look at timely market information.
This month’s findings focus on online brokerage and financial
information sources, providing true insights that companies can use
to change their online services or offerings — transforming their
eBusinesses. Following are highlights from the first Compete
Industry Capsule snapshot for April 2001:
· Cisco was the most popular ticker symbol searched online,
followed by Lucent, Intel, Oracle, JDS Uniphase, Sun Microsystems,
Juniper Networks, EMC Corp., Yahoo! and Microsoft.
· Three out of every five pages viewed at Yahoo! Finance were
stock quotes. One out of every six pages viewed at Yahoo! Finance
were individuals’ portfolios. After checking stock quotes and
portfolios, the most popular activity at Yahoo! Finance was looking
up ticker symbols.
· Two out of every five pages viewed at MSN MoneyCentral were
stock quotes. Stock charts and the Investor homepage were the next
most popular sections of the MoneyCentral web site.
A copy of the full report is available from Compete,Inc. upon
request.
According to Marc Engel, director of analytics, Compete, “These
findings demonstrate the in-depth information that Compete
provides—the vital information that businesses need to improve
their online performance. By understanding what visitors to
financial sites are doing and what stocks they follow, companies
can optimize service offerings to maximize loyalty.”
Additional information can be found on Compete’s website at
www.compete.com.
About Compete
Founded in August 2000, Compete, Inc. specializes in online and
analytical consulting services that provide competitive advantage
through customer insight. The company’s mission is to enable
businesses to take action based on what visitors are doing, buying,
and looking for on their own site, their competitors’ sites, and
across the Internet. With Compete, clients can actively manage
their product and service mix, pricing, partnerships and
acquisitions, web design, and media expenditure while taking
advantage of competitive weaknesses. Compete respects individual
privacy and the privacy policies of its data providers and does not
license any personally identifiable information from them. Compete
is backed by Charles River Ventures and idealab!.
Names of companies, products and services may be trademarks or
service marks.
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