THE NPR SHOP DRIVES INTERNET STRATEGY ON THE STRENGTH OF ATG e-BUSINESS SUITE
Shop.NPR.org site provides seamless user experience, demonstrates
progressive eCommerce strategy for media stalwart
CAMBRIDGE, Mass., February 17, 2004 – ATG (Art Technology Group, Inc., Nasdaq: ARTG), the software provider behind the Web’s richest customer experiences, today announced that the NPR Shop (shop.npr.org), the online commerce boutique of NPR (National Public Radio), leverages the ATG e-Business Suite. The solution is an important part of NPR’s ongoing commitment to deliver a satisfying user experience to its online audience, building on the non-profit media company’s national acclaim for news, information, music and entertainment programming.
Prior to deploying the ATG e-Business Suite, NPR had no scalable means by which it could sell NPR-branded products directly to its audience. ATG provides NPR with capabilities to create robust, extensible applications on the NPR Shop site, offering customers a convenient online experience. ATG also provides powerful back-end applications that support the NPR Shop from a transactional standpoint. Proceeds from the NPR Shop help support NPR’s programming.
"ATG has helped us create a more dynamic commerce environment in the NPR Shop. We can now offer a seamless user experience to people who come to the NPR Shop for NPR-related books, CDs and other branded merchandise," said Maria Thomas, vice president for NPR Online.
"NPR is a good example of a very traditional brand realizing the value in modernizing its eCommerce strategy and, in doing so, laying the foundation for future endeavours," said Cliff Conneighton, senior vice president of marketing, ATG. "As the NPR Shop grows in popularity, NPR has the pieces in place to expand its eCommerce initiatives even further through the scalability and open architecture of ATG’s solutions."
About NPR
NPR is renowned for journalistic excellence and standard-setting news and entertainment programming. A privately supported, non-profit, membership organization, NPR serves a growing audience of more than 22 million Americans each week via more than 770 public radio stations. International partners in cable, satellite and short-wave services make NPR programming accessible anywhere in the world. With original online content and audio streaming, npr.org offers hourly newscasts, special features and seven years of archived audio and information.
Contact:
Elise Sherman
PAN Communications
978-474-1900 Phone
978-474-1903 Fax
esherman@pancomm.com
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