WEBSIDESTORY LAUNCHES INDUSTRY’S MOST ROBUST CAMPAIGN ANALYTICS AND OPTIMIZATION SOLUTION
New HitBox Capability Makes it Easier Than Ever for Marketers to Get Detailed, Real-Time ROI Tracking on Hundreds of Campaigns
(SAN DIEGO, CA - July 8, 2003) - WebSideStory, Inc. (www.websidestory.com), the creators of HitBox® services, the standard for online marketing analytics and optimization, today announced the launch of powerful new campaign analytics and optimization capabilities for its HitBox Enterprise service. The new functionality provides marketers with an outsourced, centralized tool for tracking hundreds of online campaigns in real time and in very granular detail. >From set up to analysis, HitBox Enterprise makes it easy for marketers to clearly understand which of their online initiatives - from keyword campaigns to e-mails - are generating the best return on investment. HitBox delivers this intelligence through a number of formats, including a graphical Web browser interface. The new capabilities include campaign auto detection, custom attributes, support for multiple cost models, custom goals and the ability to tie offline revenue data to online campaigns. HitBox Enterprise’s campaign analytics functionality was built with the customer lifecycle in mind. It is the only widely available service that goes beyond click-through and conversion rates and takes both reach (such as e-mail open rate and banner impressions) and retention (repeat conversions) into account.
“We invest in hundreds of marketing campaigns and we rely on HitBox to help us understand which ones are most effective in generating new customers,” said Patrick Faustino, director of web development for Stamps.com (www.stamps.com), the leading provider of Internet-based postage solutions. “We have been very pleased with the new release, which delivers features that save us significant time and resources. HitBox is an integral part of our marketing efforts.”
HitBox Enterprise is the industry’s most comprehensive outsourced marketing analytics service, delivering up to the second insight into online visitor and customer behavior. HitBox Enterprise helps businesses measure online marketing ROI, increase conversions, optimize merchandising strategies, and improve online customer support. The service requires no hardware or software investment and frees valuable IT resources from processing traditional enterprise software.
The new capabilities include:
Dynamic Campaigns (Auto Detection) – Measures hundreds of campaigns and thousands of links with no set up. Automatically detects and measures campaigns using a client’s existing framework.
Multiple Goals – Multiple goals can be credited to one campaign, including purchases, registration, product downloads, and more.
Multiple Cost Models – HitBox Enterprise can support a wide variety of cost models, including CPC (cost per click), CPM (cost per impression), CPA (cost per acquisition), daily cost and total cost.
Campaign Attributes – Analyze different campaign attributes, such as banner size and message. These attributes are important factors in determining a campaign’s success.
Campaign Audit – Marketers need to know about the reliability of their vendors’ claims. Because HitBox Enterprise is the only Web analytics tool that can measure impressions, as well as support different cost models, it can be used as an audit tool for all of your campaign initiatives.
Integration with salesforce.com – HitBox Enterprise is the only real-time campaign analytics solution to integrate with salesforce.com, the leader in Web-based CRM solutions. Through the technology partnership, HitBox Enterprise clients using salesforce.com can associate revenue data from deals that were closed offline, to their online campaigns.
“Our goal behind this new release was to create the easiest and most robust campaign analysis tool in the industry, period,” said Rand Schulman, chief marketing officer for WebSideStory, Inc. “We listened to our many customers in developing a solution that addresses 100 percent of the needs of marketers.”
For more information about HitBox services, please visit www.HitBox.com or call 888.844.8269.
About WebSideStory
Founded in 1996 and backed by prominent venture capital firms Summit Partners and TA Associates, WebSideStory is the creator of HitBox, the standard for online marketing analytics and optimization. HitBox services provide actionable, real-time information about online visitor and customer behavior. Some 1,500 name-brand Web sites use HitBox enterprise analytics to optimize the performance of their online marketing, e-commerce and customer support initiatives. Altogether, the company has more than 400 enterprise clients, many of whom use HitBox on multiple properties. WebSideStory has received numerous awards, including Deloitte & Touche’s Fast 500 Award, recognizing the fastest growing technology companies in the nation. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web: www.HitBox.com or www.WebSideStory.com.
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