24/7 Real Media`s Open AdStream Ad Serving Platform Selected by Cygnus Interactive, Online Publisher of over 65 Web Sites and Portals
Company`s Enterprise Solution Selected in an Exclusive
Multi-Year Agreement
NEW YORK--July 8, 2003--24/7 Real Media, Inc. (Nasdaq:TFSM), the only gateway to the total
spectrum of interactive marketing and technology solutions for online
marketers and publishers, today announced that Cygnus Interactive, a
leading online publisher of business-to-business media, has signed an
exclusive three-year agreement that makes 24/7 Real Media`s Open
AdStream(R) Local its exclusive ad serving solution.
Cygnus Interactive adopted 24/7 Real Media`s Open AdStream Local
solution because of the platform`s ability to serve the high volume of
advertising that the Web sites carry, as well as to take advantage of
its exceptional client-centric approach.
Cygnus Interactive`s Vice President Paul Andrews said, "24/7 Real
Media`s technical support team was flexible, professional and had the
industry expertise that really impressed us. Since Open AdStream has
been in place, we have had amazing support and great customer
service."
Thomas Capato, 24/7 Real Media`s senior vice president of
technology sales, said, "Cygnus Interactive chose Open AdStream after
a lengthy and scrupulous selection process. Open AdStream was selected
because it has the capability to accommodate Cygnus Interactive`s
ongoing growth and its need for detailed ad targeting."
Developed with some of the world`s leading publishers, Open
AdStream enables organizations to control individual ad deliveries,
generate detailed reports and maximize ad placements across their
entire Web sites. Among 24/7 Real Media`s Open AdStream clients are
Weather.com, FoxNews, Jupitermedia and Forbes.com.
About Cygnus Interactive
Cygnus Interactive is a division of business-to-business media
leader Cygnus Business Media, providing online news and information to
business-to-business professionals. Many of its portals have been
honored by the online community for interactivity, content and
usability. In 2002, nearly one million unique visitors logged on to
its over 65 Web sites, viewing more than 90 million pages of content
For more information about Cygnus Interactive`s online branding and
marketing solutions, log onto Cygnusb2b.com.
About 24/7 Real Media, Inc.
24/7 Real Media is the only gateway to the total spectrum of
interactive marketing and technology. With expertise in all facets of
interactive media, 24/7 Real Media is the starting point for both
publishers and marketers, enabling both to maximize customer
relationships and revenue. Products and services include Internet ad
serving, Web analytics, search engine optimization, online media
representation and integrated marketing solutions designed to
specifically address client goals and objectives. The company is
headquartered in New York, with offices in other major U.S. cities,
Europe and Canada. For more information, please visit
www.247realmedia.com.
Caution concerning forward-looking statements:
This news release includes certain "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act of
1995. These statements are based on management`s current expectations
and are naturally subject to uncertainty and changes in circumstances.
Actual results may vary materially from the expectations contained
herein due to changes in economic, business, competitive and/or
regulatory factors. More detailed information about those factors is
set forth in our filings with the Securities and Exchange Commission.
In addition, the following factors, among others, could cause actual
results to differ materially from those described herein: enhanced
competition, the potential for impairment of relationships with
employees or major customers, loss of faith in Internet advertising,
international risks, and other economic, business, competitive and/or
regulatory factors affecting the businesses of 24/7 Real Media. All
information in this release is as of July 8, 2003. The Company is not
under any obligation to (and expressly disclaims any such obligation
to) update or alter its forward-looking statements whether as a result
of new information, future events or otherwise.
CONTACT:
For 24/7 Real Media, Inc.
Stern & Co., New York
Truc N. Nguyen (investor relations), 212/888-0044
E-mail: tnguyen@sternco.com
or
Stan Froelich (media relations), 212/888-0044
E-mail: sfroelich@sternco.com
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