BLACKSBURG, VA, February 18, 2004 – To be truly effective, interactive media needs to be engaging and deliver a real, measurable return on investment (ROI). While the market has many tools for analyzing websites, it is still cumbersome to achieve the same level of analysis with rich media. Exemplum, a leading provider of rich media services for some of the world’s best known brands, including Best Buy, Sharp, and Verizon Wireless, introduces Statistician - an innovative Flash-based analytics suite tailored specifically for product demonstrations and other interactive media. Statistician’s detailed data analysis capabilities and seamless integration with leading web analytics systems, including WebTrends (netiQ) and HitBox (WebSideStory), provides Exemplum clients a readily available method to track and calculate ROI.
Statistician, developed in Macromedia® Flash™ as a Rich Internet Application (RIA), is a plug-and-play suite, requiring no in-house implementation. Statistician is designed specifically to collect data within interactive Flash demos. Most analytics systems have not gathered this data in the past or have not provided reports that are specifically designed to help understand how viewers interact with products, features and functionalities. Statistician does this, making it the only solution that delivers comprehensive data capture and analysis specifically tailored to understand what viewers are doing with client products within the demos. This provides the unique ability to act on the information and increase the return on a client`s rich media investment.
The information gathered using Statistician will allow companies to improve key areas of their businesses, including the generation of highly qualified sales leads, increased sales, stronger brand loyalty, longer stays on sites, more frequent repeat visits, reduced support calls, and deepened customer relationships.
"Statistician allows us to better serve our clients by providing them with real-time feedback on the effectiveness of their Flash-based rich media investments." comments Exemplum CEO Brian Leitten. "With this application, our clients now have the ability to see a close-up view of visitor interaction inside the demos, allowing them to understand the value that these interactive demonstrations create. Statistician also complements our clients’ web analytics systems by transparently exporting customer activity data to provide a seamless overall picture. No other interactive media analytics suite can offer the customization and real-time reporting metrics that Statistician provides to Exemplum customers."
Exemplum
Founded in 1998, Exemplum creates interactive product demonstrations for clients in a variety of industries such as consumer electronics, telecommunications, and medical. Based in Blacksburg, Virginia, with offices in the Corporate Research Center on the campus of Virginia Tech, Exemplum is a profitable, privately held company. Exemplum has been honored with numerous awards including ADDY, One Show Interactive and eHealthcare Leadership awards for various clients, including Alcon, Canon, Graco, Olympus, Roche Diagnostics and T-Mobile. For more information, or to see select case studies, please visit the Exemplum web site at www.exemplum.com.
Media Contact:
Courtney Morris
Exemplum, Inc.
(540) 552-5520
press@exemplum.com
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