ClickCadence Chooses Quova for Real-Time Web Analysis
GeoPoint-Enabled BeatBox Pinpoints Customer Location to Track Buying Trends
MOUNTAIN VIEW, Calif., February 23-- Quova, Inc., the
world`s leading provider and developer of Web geography services and
technologies, announced today that ClickCadence, LLC, a leading provider of
web analytics solutions, has incorporated Quova`s GeoPoint technology into its
BeatBox, a network appliance that passively monitors network traffic to
identify, analyze and report customer experiences in real time. BeatBox
collects, filters, cleans and sessionizes critical information for detailed
visitor behavior analysis including page cancellations, search attempts, path
analysis and purchase behavior. It is also used for performance monitoring
applications that detect application errors, slow page loads and network
security threats. With the deployment of GeoPoint, the BeatBox visitor
tracking engine now instantly pinpoints the city, state, country and service
provider for every unique visitor session. By placing visitors in their
geographic context, BeatBox provides valuable insights into customer buying
behavior and site performance issues.
"BeatBox end-to-end performance metrics give our customers a complete
real-time picture of how actual users are experiencing their website," said
Michael Dickey, CEO and founder of ClickCadence. "Using Quova`s GeoPoint data,
we can now offer instant performance and trend analysis that helps e-
businesses understand the relationship between online and in-store shoppers.
Quova`s geo-data makes the BeatBox the most powerful solution of its kind in
the marketplace."
"Our partnership with ClickCadence validates our belief in the power of
GeoPoint to enhance the web architecture of an e-commerce enterprise," said
Gary Jackson, Quova`s senior VP of operations. "BeatBox is an important and
unique addition to any website`s infrastructure, and we`re proud to be helping
ClickCadence`s customers realize the full value of this appliance in terms of
network security, performance and marketing power."
About ClickCadence
Based in Pittsburgh, ClickCadence, LLC is a privately-held firm
specializing in real-time data collection and analysis for web customer
experience management. ClickCadence customers in e-retail, banking, and
insurance realize improved profitability and cost savings through visitor
behavior analysis and site performance monitoring. For information, please
visit http://www.clickcadence.com.
About Quova
Founded in January 2000, Quova, Inc. is the leading provider of
geolocation services to online businesses. Quova`s patented technology
provides the geographic location of Web site visitors in real time, enabling
businesses to manage digital rights, target content, detect fraud, conduct
site analysis and ensure regulatory compliance. Quova`s customers and partners
include industry leaders such as Major League Baseball Advanced Media, The
Absolut Company, 24/7 Real Media, IBM SurfAid, Times Online and Sky Sports. A
privately owned company with investments from Mobius Venture Capital, IDG
Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is
headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with
European headquarters in Amsterdam, The Netherlands. Quova can be reached at
650/528-3700 and on the Web at http://www.quova.com.
Quova, the Quova logo and GeoPoint are registered service marks and/or
trademarks of Quova, Inc.
ClickCadence, the ClickCadence logo and BeatBox are registered service
marks and/or trademarks of ClickCadence, LLC.
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