QUIXTAR SELECTS TeaLeaf TECHNOLOGY TO MANAGE THE REAL AVAILABILITY OF ITS HIGH-VOLUME E-COMMERCE SITE
Web Application Management Leader Supports an Average of 180,000 User Sessions Daily to Assure 100% Business Process Success
San Francisco, CA, February 23, 2004 - TeaLeaf Technology®, the leader in application availability as measured by the real user, today welcomed Quixtar, Inc. to its steadily expanding customer list. Quixtar is using TeaLeaf RealiTea, TeaLeaf`s Web application management solution, to manage the real availability of its high-transaction e-commerce site.
Launched in September 1999, Quixtar has become an e-commerce leader in Health and Beauty and is among the top online retailers in the country. Quixtar uses TeaLeaf RealiTea to identify, recreate and help resolve application-level and business process failures within the actual sessions of real users.
"When we set out to design the Quixtar site, our challenge was to build an environment that will assure 100% transaction success on even our busiest days. Not only do we have high transaction volume, but on the last day of each month we experience a huge sales spike. On these days we have to be ready to process up to $10 million in transactions," said Rick Townshend, Manager — Data and Web Support Systems — Quixtar Inc. "We were very impressed by RealiTea`s ability to scale to support our Web infrastructure. We can`t afford to have an application error on a day that accounts for a significant portion of our monthly revenues. RealiTea gives us the confidence that we can quickly solve problems, make decisions and eliminate any and all impediments to a transaction."
The volume of Web activity and online transactions at Quixtar is significant. RealiTea supports 100 percent of the approximately 180,000 daily user sessions on Quixtar`s site. On average, the site processes $3 million in sales each day. It is not uncommon for more than half a terabyte of data to flow through the RealiTea Server in a ten-day period. This amount of data averages approximately one million weekly sessions. Significantly, RealiTea is also used to monitor the success and failure of key business processes, not simply an alert mechanism for problem identification and resolution, but as part of the larger QA and customer support process. This allows Quixtar to better serve users and more efficiently and profitably address user problems.
"We initially purchased RealiTea as a problem-solving tool," continued Townshend. "And for that we have seen a significant return on investment. I can`t underestimate, however, how much additional value we have derived from RealiTea in the realm of business process monitoring. TeaLeaf events give my team complete visibility into the virtual channel in real time. We can now calibrate our business based not only on possible application failures, but also on business process success."
"RealiTea`s session information finally provides us with rich, useful data so that we can truly derive value from our business intelligence initiatives," said Townshend. "Prior to this integration, the limited customer behavior data we were able to gather was scattered throughout various silos. TeaLeaf brings all the pieces of the puzzle together, allowing us to actually see what our users are experiencing."
Quixtar also plans to use the RealiTea Real Analytics add-on to integrate TeaLeaf`s rich session data into its existing business information warehouse. By infusing its current analytics with data that is organized within the context of the real user`s actions not just unrelated page hits Quixtar`s marketing and Web development teams will be able to identify critical trends, uncover conversion obstacles, create effective relationship management programs and make more informed Web design decisions.
Quixtar is also in the process of implementing Real Support, the TeaLeaf RealiTea add-on that allows the Quixtar support center to act more efficiently in their dealings with their users.
TeaLeaf offers the first and only Web application management solution that helps IT operations rapidly identify, recreate, and diagnose application-level and business process failures. Because TeaLeaf captures and evaluates the complete session of every real user, it can immediately identify application errors and business process failures. By providing the means to replay every individual session, it can visually pinpoint the sequence of actions that preceded an application-level error, exactly as the user saw it. TeaLeaf provides the necessary visibility into what the real user does and sees, the required context to recreate the problem and what led up to it, and the means to correlate the problem back to the individual user or users effected. As a result, TeaLeaf can increase the availability of Web applications, reduce application support costs, and protect revenue streams.
"With a site as large as Quixtar`s, getting to the root of an application failure is like searching for a needle in a haystack an effort that can cost a significant amount of money for each minute lost to the search," said Rebecca Ward, CEO of TeaLeaf. "RealiTea`s ability to immediately see what users see is extremely valuable to a high-transaction Web environment such as Quixtar`s."
About TeaLeaf Technology
TeaLeaf Technology® is the leader in application availability as measured by the real user, and is the only Web application management solution focused on the true availability of Web applications. Using patented technology, the award-winning TeaLeaf solution captures every user session, detects business process and application failures in real time, alerts to these problems immediately, and correlates the problems to the end user instantly. The result to IT is immediate awareness of critical failures, accelerated problem resolution and increased conversion rates due to better, more effective applications. TeaLeaf is headquartered in San Francisco, CA. For more information, email info@tealeaf.com or visit the Web site at www.tealeaf.com.
© Copyright 2003 TeaLeaf Technology, Inc. All rights reserved. TeaLeaf products and services mentioned herein are the registered or unregistered trademarks and service marks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.
Press Contacts:
TeaLeaf Technology: Tim Smith
415.932.5053
tsmith@tealeaf.com
Kulesa Public Relations: Cathy Wright
650.595.1871
cathy@kulesapr.com
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