NETRATINGS EXPANDS ANALYTICS TEAM WITH APPOINTMENT OF ONLINE COMMERCE EXPERT ROBERT LEATHERN
NEW YORK - July 7, 2003- NetRatings, Inc., today announced the appointment of Robert Leathern as the Nielsen//NetRatings Commerce Analytics group director and senior analyst. NetRatings, Inc. is the provider of the Nielsen//NetRatings services, which set the global standard for Internet audience measurement and analysis. Leathern will lead the Commerce Analytics group, focusing on the online retail and payments markets and providing Nielsen//NetRatings clients with comprehensive ecommerce measurement and behavior analysis.
Previously, Leathern was a lead senior analyst with Jupiter Research`s Payments and Retail practices. His extensive research background examined topics on online financial transactions for consumers and businesses, the relationship between online and offline retail channels and the behavioral habits of online shoppers. Prior to his post at Jupiter, Leathern was an investment banker at Furman Selz, later a part of the ING Group.
Leathern has lent his insight at numerous industry tradeshows and events, and is frequently quoted in top-tier publications including, The New York Times, the Wall Street Journal, Bloomberg News, BusinessWeek, and CNN. As a leading authority in online consumer privacy, Leathern has presented his research at the Federal Trade Commission`s Consumer Information Security Workshops.
"Rob`s comprehensive expertise and industry experience in online commerce made him the ideal candidate to lead our ecommerce practice," said Charles Buchwalter, vice president of client analytics, Nielsen//NetRatings. "His extensive knowledge of the sector will extend our depth of coverage for key industry verticals including retail, consumer packaged goods, financial services, travel and pharmaceuticals."
"Nielsen//NetRatings` commitment and innovation in providing clients with quality measurement and research services played a key factor in my decision to join the company and I`m excited at the opportunity to lead the Commerce Analytics team," said Robert Leathern, director and senior analyst, Nielsen//NetRatings.
Leathern holds a B.A. in computer science and economics from Dartmouth College and is a candidate for the CFA designation.
About NetRatings, Inc.
NetRatings, Inc., (Nasdaq: NTRT) is the provider of the Nielsen//NetRatings services, which set the global standard for Internet audience measurement and analysis. Nielsen//NetRatings enables its customers to make informed business-critical decisions regarding their Internet strategies with its technology driven products and services, which include the Nielsen//NetRatings NetView Internet audience measurement service, AdRelevance online advertising intelligence, @Plan Web user lifestyle, demographic and product brand preferences data, WebRF, an Internet reach and frequency planning tool, and custom data, research and analysis.
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