VerticalResponse Expands Self-Service Direct Marketing Solution With Launch of Direct Mail Postcard Service
Integration of New Service With iBuilder㤠Direct Email Provides Marketers And Catalogers With Centralized Control of Both Electronic And Postal Direct Mailings
San Francisco, CA -- July 7, 2003 -- VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, today announced its direct mail postcard service. Expanding upon its commitment to self-service solutions, VerticalResponse now allows customers to easily create, launch and control both traditional direct mail and direct email campaigns from within VerticalResponse iBuilder, the companyˇ¦s Web-based direct email product.
Among other uses, the new postcard service allows marketers and catalogers to pre-announce a product or catalog mailing, drive customers to online promotions or offer special discounts and promotions between catalog mailings. Users of the new service have the option of either choosing from VerticalResponse`s library of 650,000 high-resolution photographs or uploading their own images to create a customized postcard. Many various font types and colors are available and text can be inserted over any part of the image. One half of one side of the postcard, or up to 25 lines of copy, will be reserved for the user`s message. Postcards are then printed on 12-point stock, with 4-color artwork available as an additional option. After a user designates a distribution list, VerticalResponse prints and mails the postcards via first-class postage.
"There has been incredible anticipation for this product," said Janine Popick, CEO of VerticalResponse. "Allowing customers to control both direct email and direct mail from one central location makes life much easier for today`s marketing professional. This new service, combined with our recently announced database segmentation product, significantly extends our self-service capabilities, an area where we excel and which has proven to be critical to our customers."
The iBuilder direct email product allows users to build, control and measure the key functions within a direct email marketing program -- from list management to the development of customizable, branded campaigns to email delivery to results measuring and reporting.
As an added incentive, VerticalResponse is allowing customers to first test the postcard service for free with a self-addressed postcard mailing. Pricing is based on a tiered volume structure similar to the iBuilder direct email product.
About VerticalResponse
VerticalResponse, Inc., a leading provider of self-service and customized direct marketing solutions, empowers small and medium sized businesses to build, control and measure their own direct marketing campaigns. The company`s flagship product, iBuilder, is the most intuitive Web-based direct marketing solution on the market, allowing customers to deliver highly sophisticated and easy-to-deploy email marketing campaigns. Today, thousands of businesses, including Brookstone Company, Country Clutter, The Breast Cancer Fund, Silverado Vineyards, S&S Worldwide, SalesLogix and SCOTTeVEST have deployed iBuilder to power their direct marketing programs. VerticalResponse is headquartered in San Francisco, California. For additional information, please visit the company`s Web site at www.verticalresponse.com.
Media Contact:
Gramercy Strategies, Inc.
Roger Maes
Ph: (608) 827-7221
roger@gramercystrategies.com
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