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Press Releases Monday, July 14, 2003   
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Vendio New Products Help Sellers Build Better Brands Online

ORLANDO, Fla. June 26, 2003 – Vendio today announced a series of new products and product enhancements at eBay Live! 2003 designed to help online merchants build and promote their brands and attract customers. The company unveiled a new Zoom Viewer for high resolution image detail, a new Watermarking service for image protection, fully customizable listing templates for the Sales Manager service, personal domain support for the Customer Manager service, as well as new additional time-saving features.

“Traditional merchants have long understood the need to build strong brands that stand out from competitors. Now, many of the smaller online merchants are beginning to realize the same need,” said Rodrigo Sales, CEO of Vendio. “The difficulty is that too often online businesses don’t have the time, resources or technical ability to build and promote their own brand identities. Vendio’s new set of brand products and enhancements is designed to help even the smallest merchants begin to portray a more consistent image that will help attract more customers and drive repeat business.”

Zoom Viewer for High Resolution Detail
Vendio’s new Zoom Viewer gives sellers the ability to provide customers with extremely high-resolution visual detail, giving customers better product information and more confidence to buy. Designed as a Flash application, the Zoom Viewer delivers fast and efficient visual detail by streaming only the portion of an image a customer clicks on – avoiding a lengthy download. Vendio is the first eBay Preferred Solution Provider to provide high resolution Zoom.

Personal Email Domain Support
Vendio Customer Manager now includes domain support, so sellers can use their own unique email address in conjunction with Vendio’s powerful email automation and customer relationship management for small businesses. With the addition of domain support, the Customer Manager now easily integrates with all other touch points of a merchant’s brand including auctions, stores and email sales -- adding a more consistent customer experience, regardless of the sales channel.

Fully Customizable Templates
Vendio Sales Manager now offers completely customizable templates, so online merchants can create uniquely branded and professional-quality listings that stand out from competitors. The new set of templates allows merchants to customize their listings like never before -- adding graphics and logos; selecting background graphics and colors, textures; and picking the size, style and color of fonts. Using the templates, merchants can also add sections for payment, shipping return policies, even add links that would otherwise require advanced html programming skills.

Watermarking for Image Protection
Vendio also will offer image watermarking for better brand identification and image protection. With Vendio watermarking, sellers can easily add custom logos or other brand identifiers to an image.

Two New Time Saving Features - Shipping Integration and Spell Checker
Vendio also announced two new features that improve the efficiency of sellers’ businesses – Shipping Integration and Spellchecker. Both features are free to Vendio customers. The shipping data export function allows sellers to easily integrate with popular shipping providers like UPS, USPS and Indicia. The Spellchecker function is available when creating new inventory items, new listings, or customizing email messages, and includes a Personal Dictionary that allows merchants to add words or terms that are unique to their own business.

About Vendio
Vendio Services, Inc. (formerly AuctionWatch) enables businesses of all sizes to leverage the distribution potential of the Internet through its suite of sales management services and full-service asset remarketing solutions. The company helps businesses efficiently promote, sell, and distribute their products online by automating and managing every element of the online sales process including, inventory management, online store creation, merchandise placement on both fixed price and auction marketplaces, customer communication, and order fulfillment.

Vendio was founded in January 1999 and is a leading player in the online sales management space. Each month, tens of thousands of small businesses utilize Vendio’s comprehensive sales management solutions to sell nearly $50MM of merchandise on both their own branded stores as well as the Web`s leading marketplaces. The company is privately held and is headquartered in Silicon Valley with offices in Eastern Europe.

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