Velosel and Transora Enable Collaboration between Retailers and Manufacturers
Velosel to deliver a production-ready CPIM solution compatible with Transora`s Global Data Synchronization Network
Santa Clara, CA - February 24, 2004 - Velosel(r) Corporation, the leading provider of Collaborative Product Information Management (CPIM) software, has developed a CPIM solution for the consumer goods industry that will be integrated with Transora`s Data Synchronization Network (TDSN). The combined solution provides manufacturers and retailers with a fast-track route to manage and synchronize product information.
The two companies have completed the first synchronization phase of Velosel`s CPIM application, Velosel5, with the TDSN. Velosel has successfully used the emerging Direct Store Delivery (DSD) standards in preparing and synchronizing hundreds of items with the TDSN. The solution has been implemented successfully in a production environment by a global 100 consumer goods manufacturer and will be made generally available in the coming months to organizations in the US and internationally.
Manufacturers and retailers will be able to establish cross-functional business processes behind their firewalls to manage the organization, creation and modification of accurate product information internally, and can swiftly extend those processes to synchronize with the TDSN for distribution to retailers, trading hubs and global registries, such as EAN-UCC.
Velosel5 enables manufacturers to organize, create, approve and manage item information in a central data repository using a business process automation engine that enforces a set of user-defined business rules. It employs flexible validation capabilities to ensure product information complies with both proprietary and industry standards. Manufacturers can extract item data from a range of sources, cleanse and enhance it with the additional details required for Global Data Synchronization (GDS) or other product information destinations, and then load and synchronize that information with trading partners via Transora`s Data Synchronization Network.
"Transora`s core focus is data synchronization and we continuously strive to enhance the value, efficiencies and solutions we offer to our customers," said Ken Fleming, president and COO of Transora. "Transora`s comprehensive data synchronization services combined with Velosel`s behind-the-firewall CPIM solution will enable customers to better manage and maintain their product data. This is critical in order to fully reap the benefits of data synchronization."
Retailers can also use Velosel5 to capture the inbound information to create and maintain a synchronized central enterprise data repository. Velosel`s powerful "out-of-the-box" business process automation application allows business groups throughout the retailer, such as supply chain, purchasing, store operations and merchandising, to collaborate more easily.
"Both Transora and Velosel are focused on helping retailers and manufacturers derive more value from their product information. This partnership enables our customers to reap the benefits of Collaborative Product Information Management. It also complements Transora`s data synchronization solutions by delivering benefits more rapidly than ever before through streamlining implementation processes and reducing integration efforts," said Russ Henry, senior vice president of marketing at Velosel Corporation.
About Velosel
Velosel Corporation is the leading provider of Collaborative Product Information Management solutions for the consumer goods and retail industries. The company`s product, Velosel5, maximizes business performance by streamlining the creation, management and synchronization of accurate and enriched product information within the enterprise and across the value chain. As a result, companies can accelerate time-to-market, reduce costs and improve customer satisfaction by guaranteeing that rich product information is readily accessible at all points of trade. Velosel`s customers include leading companies such as Ace Hardware, Campbell Soup Company, The Clorox Company and Wyeth. Velosel is a Certified and Preferred Solution Partner of UCCnet. Headquartered in Santa Clara, California, Velosel can be contacted at (408) 850-2100 or at www.velosel.com.
About Transora
Transora is a standards-based, e-commerce software and services company specializing in data synchronization and collaborative commerce technologies that facilitate trade efficiencies, reduce the cost of commerce and streamline trading relationships between manufacturers and retailers. With headquarters in Chicago, Transora`s global operations include regional offices in Birmingham, (UK), Sao Paolo and Mexico City. To find out more about Transora, visit www.transora.com or call +1-312-463-4467.
Velosel and Velosel5 are trademarks of Velosel Corporation. All other company, product and brand names are trademarks of their respective owners.
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