LookSmart Announces New Generation of LookListings
Industry`s Most Advanced Paid Inclusion Search Product to Integrate Best of
Small Business, Large Advertiser Solutions
SAN FRANCISCO, July 8 -- LookSmart
(Nasdaq: LOOK, ASX: LOK), a global leader in search, today announced the
industry`s most advanced paid inclusion product. New LookListings(TM) will
make it easier for businesses of all sizes to purchase cost-effective traffic
and manage their campaigns across the LookSmart Network of distribution
partners. LookListings replaces the company`s former "Small Business Listings"
and "Large Business Listings" products.
"Ever since we launched our online small business product last year, we`ve
been hearing from customers who want to list more than just their homepage and
have more control over their campaign management, yet didn`t have the budget
to qualify for our large advertiser solution," said Peter Adams, chief
technology officer for LookSmart. "New LookListings will let these customers
drive traffic to any number of category and product pages, increasing sales
and improving ROI, while also giving large advertisers increased flexibility
in the way they manage their campaigns."
Advanced features of new LookListings
Combines best of small business, large business listing products
-- Businesses of all sizes may now add search listings for multiple pages
on their Web site, including home page, category- and product-level
pages. Driving customers closer to the point of sale is one of the most
effective ways to increase traffic while maintaining
conversions-to-sale and overall ROI.
-- Pre-set cost-per-click (CPC) pricing based on the advertiser`s business
category. No auctions, no bidding wars.
#1 in paid inclusion reach, lead volume
-- Businesses can use LookListings to reach millions of users each month.
LookSmart serves more than 1.5 billion searches across a network that
includes Microsoft`s MSN, About.com, Road Runner, CNET, InfoSpace and
search services such as Inktomi.
-- LookListings puts businesses into the main body of search results,
where 74%* of search users click. The result: an average of
100-200 leads per listing per month, vs. 10-20 leads per month for most
paid inclusion programs.
Advanced account management tools
-- All customers now have access to the LookSmart Reporting Center. This
easy-to-use, online resource enables businesses to monitor the
performance of their LookSmart listings, making campaign analysis,
management and optimization simpler and more effective.
"We feel that the changes to LookListings will allow our clients to
provide a deeper level of content, resulting in more qualified traffic and a
better ROI for our marketing programs," said Dave Knight, CEO of search engine
marketing firm dMedia.
About LookSmart
LookSmart is a leading provider of Internet search solutions and is the
global leader in paid search inclusion. Combining award-winning technology,
editorial expertise, and community-based initiatives, LookSmart provides users
worldwide with highly relevant search results, while delivering targeted sales
leads to online businesses. LookSmart search results are distributed through
top portals and ISPs including Microsoft`s MSN, About.com, Road Runner, Cox
Interactive Media, InfoSpace, CNET and search services such as Inktomi.
LookSmart is based in San Francisco, California, with offices in New York, Los
Angeles, Detroit, Montreal, London, Tokyo, Melbourne and Sydney. For more
information, visit
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