ProfitLogic Enters Agreement With Marshall Field’s
Boston, Mass. – July 15, 2003 – ProfitLogic, whose industry-leading suite of Merchandise Optimization solutions help retailers make more profitable merchandising decisions, today announced that Marshall Field’s will implement ProfitLogic’s Price, its flagship markdown optimization solution, across its enterprise, which includes 62 stores in eight states.
“We’re excited to work with Marshall Field’s,” said Tom Ebling, chairman and CEO of ProfitLogic. ”By introducing Merchandise Optimization into its merchandising processes, Marshall Field’s will have the ability to tap into customer demand information in order to make more customer-centric pricing decisions at each store.”
ProfitLogic provides industry-leading Retail Merchandise Optimization (RMO) solutions designed for the SKU-intensive needs of retailers whose top priority is getting the highest return on inventory investments. ProfitLogic 2003, which includes Plan, Place, Price and Promote, enhances the art of merchandising with the power of customer demand information and analytics, resulting in more profitable merchandising decisions, from pre-season planning through end-of-life clearance. ProfitLogic Price (formerly know as Pricing4Profit), the industry’s leading Markdown Optimization solution, is currently being used enterprise-wide at several top-tier hard and softline retailers.
About Marshall Field`s
Marshall Field`s full-service department stores have a 150-year legacy of fashion leadership and retail excellence. Marshall Field`s inspiration for unexpected merchandise originates from its legendary State Street store in Chicago, which sets the bar as the most exciting destination in retail. Marshall Field`s had annual revenues of $2.7 billion in 2002, generated from more than 14 million square feet of retail space. Marshall Field`s operates 62 stores in eight states and offers online shopping at www.fields.com. Marshall Field`s, along with its parent company, Target Corporation (NYSE: TGT), gives back more than $2 million each week to local communities through grants and special programs.
About ProfitLogic
ProfitLogic`s industry-leading suite of Merchandise Optimization solutions help retailers make more profitable merchandising decisions. The suite, based on the company`s 20 years of experience providing analytical solutions for critical merchandising issues, is focused around four central merchandising processes: assortment planning, allocating, pricing and promoting. ProfitLogic has delivered fast, flexible solutions with significant financial benefit to industry leading retailers such as The Gap, Old Navy, The Home Depot, Bloomingdale’s, JCPenney, Casual Male, Meijer Stores and Northern Group Retail. For more information about Cambridge, Mass.-based ProfitLogic, call 617-218-1900 or visit www.profitlogic.com.
Contact:
Jakki Glivicky
ProfitLogic
617-374-5959
jglivicky@profitlogic.com
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