Search engine marketing takes off as growth in affiliate marketing continues
CHICAGO – February 24, 2004 – Performics, a leading performance-based online marketing services company, today announced growth metrics demonstrating the company’s record-breaking performance in 2003. The company’s strong results illustrate the explosive growth of search engine marketing and, equally impressive, the consistent growth of affiliate marketing. Performics’ revenue grew by nearly 50 percent over the previous year through a combination of organic growth on sales generated for existing clients and new business secured during the year.
“Our strong performance illustrates exactly what our clients see from our performance-based marketing programs, and that is growth,” said James Crouthamel, president and CEO of Performics. “Affiliate marketing has become a proven staple of most online marketing programs; marketers have come to count on the consistent sales growth the affiliate channel continues to deliver. Marketers also embraced search engine marketing during 2003, and our growth echoed the industry’s enthusiasm for the sector.”
Through its affiliate marketing programs, Performics was able to drive year over year online growth of 50 percent for its existing clients. Performics’ average growth rate outpaced the industry’s e-commerce growth rate of 25 percent (source: BizRate.com Buyer Line Index and U.S. Census E-Tail statistics, based on 3,000 merchants), demonstrating Performics’ ability to deliver growth for both marketers and affiliates.
Performics also substantially grew its search engine marketing services business in 2003. At the end of 2002, Performics was already one of the industry’s largest and leading search engine marketing firms, but in 2003, Performics search engine marketing business grew by 104 percent. Effective search engine marketing requires a comprehensive approach, and Performics offers clients all aspects of search engine marketing services: pay-per-click search programs, paid inclusion programs and natural search engine optimization solutions.
Performics’ 2003 corporate milestones:
· Revenue increased by 48 percent
· Net income grew by 87 percent
· In excess of $50 million dollars in marketing spend
· Facilitated approximately seven million e-commerce transactions during the year
· Passed the 100+ employee mark
· Designated an Overture Strategic Provider, the highest level of recognition for a search engine marketing firm
· Launched new clients including: L.L.Bean, HP Shopping, Harry and David, Motorola, and Williams-Sonoma
According to a recent survey by the CMO Council and B2B Magazine, 84.5 percent of digital marketing decision makers view their digital marketing program as a vehicle for new customer lead generation. That view illustrates Performics’ enviable position in the industry; the company enjoyed dramatic corporate growth as a result of continued demand for its online customer acquisition services.
About Performics
Performics acquires customers for leading multi-channel marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate and search marketing and lead generation programs. The company offers a distinctive mix of active account management, advanced market expertise, and real-time tracking and reporting technology. Performics` interests are squarely aligned financially and strategically with both its marketers and its distribution partners.
Performics` 200 plus clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, Harry and David, HP Shopping, Kohl`s, L.L.Bean, Motorola, PC Connection, RedEnvelope, Verizon Wireless and Williams-Sonoma.
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