Bigfoot Interactive Offers ISP Benchmarks and Integrated Reporting
First Service Provider to Offer Marketers Valuable ISP Member Feedback Measurement Tools and Reporting Functionality within Email Technology Platform DREAM(SM)
NEW YORK – Feb. 17, 2004 – Bigfoot Interactive, the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies, today announced that it will offer a new ISP member feedback measurement tool in its April 2004 upgrade release of DREAM (Direct Response Email Application Manager). Through the reporting section of the DREAM interface, clients will have direct download access to all available ISP member email delivery requests and will be able to view valuable feedback statistics on an individual campaign basis. In addition to the technology development, Bigfoot Interactive will be the first email provider to issue vertical market performance benchmarks for a leading ISP to its client base. The ISP benchmark report will include client-specific results mapped against aggregate industry performance and results. Information from the benchmark reports will allow the company`s Strategic Client Services division to provide feedback and strategic consulting services on ISP delivery performance, enhanced whitelisting eligibility and email best practices.
"Navigating the increasingly challenging delivery environment is a top concern for many of the Fortune 2000 marketers we serve" said Al DiGuido, CEO of Bigfoot Interactive. "We continue to take the leadership role in launching new and innovative products and services that will enable our clients to build best in class communication programs that build return on investment and customer lifetime value. Our integrated ISP member feedback reporting and benchmark data reports will continue to expand over time and are further examples of our continued commitment to optimizing delivery for our clients through technology and intelligence."
Benchmark data and reporting will begin with some of the leading ISPs and is expected to expand over time as ISPs work towards automating member feedback including complaints and unsubscribe requests to permission based senders. In conjunction with these industry-leading efforts and the recently passed CAN SPAM legislation, Bigfoot Interactive`s April 2004 upgrade of its core technology platform DREAM will also include a CAN SPAM Content Inspector. This module is an innovative solution designed to scan and verify CAN SPAM compliance based on rules and coding, which is particularly effective for our ASP clients.
For more information on Bigfoot Interactive`s newest delivery optimization services and intelligence contact Beth Torrie at btorrie@bigfootinteractive.com, or 212-995-7546.
About Bigfoot Interactive
Bigfoot Interactive (www.bigfootinteractive.com) is the leading provider of strategic, ROI-focused email communication solutions and marketing automation technologies. Through its combination of innovative technologies, professional services and vertical market expertise, Bigfoot Interactive helps marketers acquire, grow and retain profitable customer relationships through highly relevant and personalized email communications. The company`s end-to-end suite of industry-specific products and services includes scalable email delivery technology, marketing automation tools, turnkey integration solutions, strategic consulting, and creative expertise to produce email programs that generate measurable results throughout the customer lifecycle. Since 1997, Bigfoot Interactive has developed successful permission-based email programs for more than 150 top companies, including American Honda Motor Co., The Washington Post, Newsweek Interactive, and MCI. Privately held and based in New York, the company`s investors include JPMorgan Partners, Flatiron Partners, Hudson Ventures, Mitsui & Co., Grey Ventures, HPJ Media Ventures and Syndicat Technologies.
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