Ashland, Ore.-Based Specialty Shoes and Accessories Company Benefits from Increased National Visibility and Year-Round Sales Growth
SAN FRANCISCO July 8, 2003 -- Lithia Park Shoes, an Ashland, Ore.-based specialty shoes and accessories company, has achieved a 25 percent sales increase by selling online with StoreSense, the award-winning e-business solution from Kurant Corporation.
A unique family-run business, Lithia Park Shoes (www.lithiaparkshoes.com) specializes in providing high-quality American and European comfort footwear and handbags to a primarily tourist-based clientele in the Ashland, Ore. area. Drawing approximately 75 percent of its sales from repeat-customer business during the months of April through October, Lithia Park Shoes needed a way to drive sales year-round by reaching new and existing geographically remote customers.
To meet this goal, Lithia Park Shoes developed an online store in June 2002 using Kurant`s StoreSense e-business solution. The company was able to immediately reach out to new and existing customers through promotions and other initiatives, and increased overall sales by an average of 25 percent in the first year. Moreover, Lithia Park Shoes` online product sales have doubled each month since establishing its StoreSense store, accounting for a rapidly increasing percentage of total sales, and have exceeded all initial online sales projections.
"StoreSense has been a tremendous success in the short time we have been online," said Amanda Mahan, manager and buyer of Lithia Park Shoes. "The software is powerful and versatile, yet very easy to use and extremely cost-effective. StoreSense makes it easy for us to organize promotions, manage customer information and store data. Best of all, we have been able to capture much of the warmth of our Ashland store online, and our customers simply love it. We`re already planning on creating new Web stores for specific brands and products."
"We`re delighted to have been able to play a key role in Lithia Park Shoes` success," said Curtis Pierce, CEO of Kurant. "Their experience clearly demonstrates the power and benefits of StoreSense. Not only does it help drive sales, but it also allows small businesses to deepen their relationships with existing customers and extend their reach to markets that would otherwise be inaccessible. Lithia Park is a superb example of the Internet at its best."
About StoreSense
Kurant StoreSense is a complete e-business suite for small and medium-size business. StoreSense`s rich feature set ranges from simple wizard-driven Web site and e-store capabilities to sophisticated site design tools, advanced commerce functionality and high-end e-business management. Offered on a cost-effective monthly subscription basis, StoreSense is available from Kurant`s reseller partners throughout the U.S., Canada and the world.
StoreSense offers data integration with the QuickBooksÒ family of accounting products, allowing two-way transfer of critical business data between a merchant`s online store and desktop financial system. The specific QuickBooks versions that share data with StoreSense include: QuickBooks Pro and Premier Editions 2002-2003, QuickBooks Enterprise Solutions 2.0-3.0, QuickBooks Online Edition, and Canadian editions of QuickBooks Pro and Premier 2003.
About Kurant
Kurant Corporation provides software infrastructure that allows large corporations to deliver branded e-business services to their small and medium-sized business customers. Kurant`s award-winning flagship product, StoreSense, delivers a full range of e-business tools, from front-office Web site and Web store capabilities to back-office functionality such as inventory management, supply chain communication, sales force automation, and accounting system integration. Incorporated in 1998, San Francisco-based Kurant is privately held. For more information, contact Kurant at www.kurant.com or (888) 463-2696.
NOTE: Brands and products referenced herein are the trademarks or registered trademarks of their respective holders.
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