NBC Online Store to Expand Efforts to Promote Merchandise Relating to Hit Network Shows
RESEARCH TRIANGLE PARK, N.C.--July 16, 2003-- NBC Retail Operations in Conjunction with NBC Enterprises, has selected ProRanking.com (part of the WebSourced, Inc. group) to provide professional search engine marketing services for its NBC Online Store as part of the company`s overall Internet marketing and branding effort. The online store, www.shopnbc.com/nbcstore, contains merchandise relating to network shows as well as a media mall where viewers can find home entertainment product (DVD and Video) and music soundtracks for their favorite shows.
"After considering many options, we determined that ProRanking.com offered the experience and expertise to effectively promote our NBC Store to the top of the search engines," said Doug Smith, Senior Director of Business Development for NBC Retail Operations. "We look forward to great success."
"We look forward to the overall improvement ProRanking.com will bring to our site," said George Nunes, VP Video, Music, & Product Development, NBC Enterprises. "Making our store competitive with the top search engines and fine tuning the reporting services relating to the various site functions will inevitably have a positive effect on sales."
The NBC Online Store hopes to expand on the success of hits shows such as Friends, Will & Grace and The West Wing by promoting its extensive line of consumer merchandise via its website. With search engines such as Google, Yahoo and MSN composing the number one method used by consumers to locate a product or service, achieving top positioning within their listings is one of the most effective methods of increasing online revenues.
"We are delighted that NBC Retail Operations and NBC Enterprises has selected our ProRanking.com to increase search engine traffic to their NBC Store," said vice president of search marketing, Andy Beal. "We believe we have the track record to assist the NBC Store in achieving the great exposure offered by the search engines."
About NBC Enterprises:
NBC Enterprises is responsible for the global distribution and exploitation of NBC owned product, which includes foreign and domestic program syndication, strategic marketing and ancillary exploitation of owned product in home entertainment, merchandising, licensing, music and publishing as well as strategic production and co-production alliances and co-ventures. NBC Enterprises distributes all NBC-owned programming worldwide. This programming includes all shows produced by NBC Studios, NBC News, CNBC and MSNBC output.
About NBC Retail Operations:
NBC Retail Operations is responsible for the development of NBC-branded and programming related merchandise, the operation of the NBC Experience Store and in conjunction with NBC Enterprises, the NBC Store Online NBC`s retail-based website, as well as the retailing of NBC-owned and programming merchandise that is sold through NBC`s distribution channels.
About ProRanking.com:
Founded by CEO and President S. Patrick Martin, ProRanking.com is the leading professional search engine marketing firm specializing in improving website visibility in major search engines and directories. Along with KeywordRanking.com, ProRanking.com is owned by WebSourced, Inc., a subsidiary of CGI Holding Corporation. The company`s filings can be viewed at www.freeedgar.com. For additional information please visit www.ProRanking.com.
Contact:
NBC Enterprises Publicity
Joe Schlosser
818-526-6905
joe.schlosser@nbc.com
CGI Holding Corporation
Gerry Jacobs
708-547-0424
gjacobs@ceira.com
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