PFSweb Captures the `Real World`Roots Shopping Experience Online
Redesigned Web site Brings the Roots Brand Experience to US Online Shoppers
PLANO, Texas, Jul 16, 2003 -- PFSweb, Inc. (Nasdaq:PFSW), a leading provider of business process outsourcing solutions and Roots, one of the world`s top athletic lifestyle brands and Outfitter to the U.S. Olympic Team, today officially unveiled the redesigned Roots Direct (www.roots-direct.com), their U.S. Online store.
The new design provides many convenient features for online shoppers, an enhanced selection of clothing and accessories, including a `make-to-order`tool that allows consumers to customize selected items to meet their personal style, such as Roots`new custom-personalized handbags.
Additionally, behind the scenes, the site allows for Roots` internal resources to update the visual look of the site and create new content to showcase products, update product information and develop promotions independently with very minimal assistance.
`PFSweb has provided us with the tools necessary to evolve our previous online ordering tool into a complete experience with the Roots brand online,`said James Connell, manager of new media and e-commerce at Roots in Toronto. `This new development is the perfect outsourcing arrangement, it allows us to concentrate on building our brand and our business using our internal strengths. At the same time we have PFSweb dedicated to monitoring site stability and backend processes so we don`t have to lose focus. The new site is an integral part of our preparation process for the 2004 Athens Olympic Games, where we expect to build on our event-driven customer base developed during the 2002 Salt Lake City Olympic Winter Games.`
In addition to creating and managing the Web site, PFSweb will provide call center support, order fulfillment and distribution for all orders placed on Roots Direct.
`At PFSweb, we strive to seamlessly integrate our operations with those of our clients to become `the brand behind the brand(SM),``said Mark Layton, chief executive officer and senior partner at PFSweb. `We`ve achieved this with Roots by creating a Web site that has the look and feel of the Roots brand, but underneath, all transactions are efficiently fulfilled and distributed by PFSweb.`
About PFSweb, Inc.
PFSweb provides comprehensive outsourcing solutions to provide proven, fast and secure business infrastructure to enable traditional and e-commerce strategies. The PFSweb team of experts designs diverse solutions for clients around a flexible core business infrastructure. PFSweb solutions include: professional consulting services, e-marketplace logistics, order management, web-enabled customer contact centers, customer relationship management, international distribution and fulfillment services, reverse logistics, billing and collection services, kitting and assembly services and ERP information interfacing utilizing its Entente Suite(SM).
The matters discussed in this news release, particularly information regarding future revenue, earnings, business plans and goals, consist of forward-looking information within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are subject to and involve risks and uncertainties, which could cause actual results to differ materially from the forward-looking information. Such statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management`s assumptions and the Company`s future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially. The Company undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking information contained herein is subject to the risk factors and uncertainties described in the Company`s filings with the Securities and Exchange Commission, which risk factors and uncertainties are incorporated by this reference as though fully set forth herein.
To find out more about PFSweb, Inc. (Nasdaq:PFSW), visit our website at www.pfsweb.com. PFSweb is a registered trademark. Entente Suite is a service mark of PFSweb. All rights reserved.
Contact:
PFSweb Inc.
Laura Osborne
972-881-2900 x3574
losborne@pfsweb.com
Michael Burns &Associates Inc. Public Relations
Jeff Green
214-521-8596 x238
greenj@mbapr.com
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