TrueMeasure Technology Brings Real Accountability to Online Marketing and
LIVEview Delivers Innovative Real-Time Analysis and Visualization of Site Conversions
Burlingame, CA ¡V February 24, 2004 -- Coremetrics, the leading provider of Web analytics solutions, today announced it has extended its industry-best Web analytics platform with groundbreaking new analysis of Web site and online marketing performance. Launched at the eTail West 2004 show in Palm Springs, California, the newest version of Online Analytics 2004 broadens Coremetrics¡| leadership position in the Web analytics market with a range of new features. Driven by customer demand, these features leverage proprietary LIVE (Lifetime Individual Visitor Experience) Profiles to deliver intuitive analysis that clearly illustrates the fastest path to achieving greater ROI with site design and marketing investments.
Coremetrics TrueMeasure is the industry¡|s first technology developed to identify the exact ROI delivered by all acquisition marketing sources over a specific time period with no double-counting. Due to the multitude of paid marketing channels available today, and overlapping cost-per-action and revenue-share agreements, most eBusinesses find themselves paying multiple times to acquire the same revenue dollars. TrueMeasure leverages Coremetrics LIVE Profiles to solve this problem by associating each conversion with the unique marketing expenditure most recently responsible for driving it, providing a tool for marketers and vendors to architect mutually beneficial and accurate customer acquisition initiatives. In addition, new visualization technology from Coremetrics delivers compelling new real-time analysis of site activity linked to automated A/B testing measurement of page design, creative, and promotions.
"The latest version of Coremetrics Online Analytics 2004 leverages LIVE Profiles to offer unique functionality that is critical to driving successful online marketing, merchandising and site design initiatives," said Feather Hickox, eCommerce manager for Restoration Hardware. "With TrueMeasure, Coremetrics helps us understand how all of our strategic marketing partners interact in delivering results for Restoration Hardware. We`re particularly excited about LIVEview, a groundbreaking new real-time visualization tool that analyzes site performance for every page and link by traffic, sales or conversion metrics. Coremetrics has clearly extended its market leadership position through innovation in this release."
New Coremetrics Online Analytics 2004 features include:
TrueMeasure
TrueMeasure is the industry¡|s only technology that equips companies to avoid double-paying to acquire the same customer. TrueMeasure looks back across a client¡|s LIVE Profiles to attribute all sales to one and only one acquisition source - the most recent within the client-configured tracking time windows.
Zoom
Zoom enables online marketers to focus in with one click on the performance of any marketing element, and easily analyze its performance everywhere it occurs on the Internet and across all search engines. For the first time, Zoom makes it possible to see exactly which products sell through each marketing element - regardless of placement. With it, companies can ensure that changing paid marketing investments do not cannibalize revenues from natural search.
Marketing Management Center (MMC)
The Marketing Management Center (MMC) offers a brand new interface which groups marketing programs by ¡§channels¡¨ such as paid search, email, affiliate, shopping site, and natural search to simplify the management of increasingly complex marketing initiatives. Offering an executive dashboard format, the MMC presents a single place to view 100% of online revenues and all the marketing sources responsible for generating that revenue.
LIVEview
LIVEview enables users to perform real-time analysis on every page and link by simply browsing their own Web site. With it, users can identify key rising and declining links, highlight and compare the performance of any set of links, and trend link performance to analyze changes in visitor traffic.
On-Site Promotions
On-Site Promotions provides an auto-sensing framework for testing the effectiveness and conversion rates of all intra-site promotions, coupons, and advertisements. Unlike competing Web analytics solutions, A/B testing measurement occurs automatically for each creative as it is deployed.
Real Estate Report
Real Estate Report provides users with the ultimate page analysis capabilities, automating the whole process for measuring the performance of changing links, creative, and copy on a Web page. A/B tests are automatically measured and analyzed to demonstrate the most effective page design.
¡§Providing web analytics solutions to over 200 online brands gives us tremendous insight into the needs of the market. This new set of features delivers on our commitment to extending the unique power of LIVE Profiles in 2004 to solve the online industry¡|s most complicated challenges,¡¨ said Brett Hurt, founder & vice president of client services at Coremetrics. ¡§In a single release we have delivered an industry-first capability to identify double-counting of revenue across multiple acquisition sources, groundbreaking visualization technology to analyze site activity, automated measurement of site promotions and page design A/B testing, and a completely integrated view of all paid and unpaid marketing.¡¨
About Coremetrics
Coremetrics is the leading provider of Web analytics solutions. The company¡|s flagship product, Coremetrics Online Analytics 2004, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Recently named the sole Web Analytics market leader by Forrester Research, Coremetrics services over 200 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
Coremetrics is the trademark of Coremetrics, Inc. Any other marks used in this document are trademarks or registered trademarks of the manufacturers or marketers of the products with which the marks are associated.
Contact:
Emily Brady, Brady Public Relations
650.692.6107 or emily@bradypr.com
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