Endeca and Coremetrics Create Partnership to Deliver Integrated Search and Site Analytics Capabilities
Leading Provider of Information Delivery Solutions and Web Analytics Market
Leader to Help Customers Optimize Revenue Impact of Site Search, Navigation
and Merchandising
CAMBRIDGE, Mass. and BURLINGAME, Calif. - February 24, 2004 -- Endeca and
Coremetrics announced today that the companies have formed a strategic
partnership to provide integrated search and site analytics to both existing
and future customers. Unveiled at the eTail West 2004 conference in Palm
Springs, California, the new partnership will provide marketing, IT and
financial managers with detailed analysis of the revenue impact associated
with site search, navigation and merchandising initiatives. The combined
solution will ensure that retailers, information providers, and other online
businesses are able to optimize Web site search and navigation to deliver
the best possible customer experience, thereby boosting conversion rates,
driving larger sales and strengthening customer loyalty.
The partnership will enable customers to combine the power of Endeca
InFronta, the leading business-to-business and business-to-consumer
e-commerce search, navigation and merchandising solution, with Coremetrics
Online Analytics 2004, the leading Web analytics solution. Endeca InFront
version 4.1, unveiled today, features standard integration with Coremetrics.
InFront and Online Analytics have already teamed up at a number of the top
names in online retailing, such as leading athletic specialty retailer, The
Finish Line, Inc. (www.finishline.com) (NASDAQ: FINL), a joint customer of
Endeca and Coremetrics. Based on the comprehensive understanding of online
customer behavior and the associated revenue impact delivered by
Coremetrics, Finish Line was able to leverage Endeca InFront to create and
measure an optimized shopping experience that is tailored specifically for
their customers.
"The partnership between Coremetrics and Endeca is extremely valuable for
online marketers," said Kent Zimmerman, director of eCommerce at Finish
Line. "Coremetrics serves an essential function as our system of record for
measuring the ROI performance of our e-commerce business, and Endeca is the
engine that enables our online customers to quickly find and discover
products in which they are interested. The two solutions working in tandem
help us to create the optimal user experience for our loyal customers, while
driving maximum online profitability."
"Endeca and Coremetrics were each recognized as respective market leaders by
Forrester Research in 2003 for offering best-of-breed solutions to
retailers, information providers, and other online businesses," said John
Squire, vice president of business development at Coremetrics. "The ability
for Coremetrics to attribute revenue to all online marketing initiatives,
combined with Endeca`s ability to optimize site search and navigation offers
our joint customers an unmatched solution for driving and measuring online
sales."
With solutions that deliver quick and quantifiable ROI, Endeca and
Coremetrics have mirrored each other`s market momentum, attracting dozens of
new business-to-business and business-to-consumer customers over the past
year. Mutual customers include marquee brands such as Eddie Bauer, CompUSA
and Ritz Interactive.
"Coremetrics has earned their outstanding reputation in the web analytics
market by helping their impressive customer base extract optimal value from
online investments," said Jim Baum, president and COO of Endeca. "With
retailers eager to build upon the e-commerce success of 2003, integrated,
proven solutions from market leaders like Endeca and Coremetrics will be in
high demand in 2004. This partnership enables both companies to deliver
maximum value to our respective - and often mutual - customers."
Endeca InFront 4.1 offers the most advanced, integrated search, navigation,
and merchandising environment available online today. With Endeca InFront
users are able to find what they are looking for and discover additional
results of interest, while retailers benefit from a more robust,
customizable, and easily-managed platform that provides the fastest
time-to-market with almost instantaneous ROI. Powering the shopping
experience and driving sales on more than 60 premier e-commerce storefronts,
Endeca InFront is the search and navigation solution of choice and
recognized market leader among the world`s most popular retailers.
Coremetrics Online Analytics 2004 is the industry`s only Web analytics
platform that captures and stores all customer and visitor clickstream
activity to build LIVE (Lifetime Individual Visitor Experience) Profiles
that serve as the foundation for all successful e-business initiatives.
Through a patent-pending browser-based data collection technology, the
Coremetrics Online Analytics 2004 data warehouse gathers and stores
behavioral information directly from the visitor`s browser and records
interactions in real-time to build LIVE Profiles. LIVE Profiles are the
source of all Coremetrics Online Analytics 2004 reporting and analysis, and
enable online marketers, IT managers, and e-commerce executives to attract
and convert high value visitors, increase customer lifetime value, and
create a multi-channel view of customer behavior. Coremetrics Online
Analytics 2004 is a managed solution that is deployed within weeks and
requires no new hardware or software to deliver immediate ROI.
About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company`
s flagship product, Coremetrics Online Analytics 2004, is the industry`s
only Web analytics platform that captures and stores all customer and
visitor clickstream activity to build LIVE (Lifetime Individual Visitor
Experience) profiles that serve as the foundation for all successful
e-business initiatives. With Coremetrics Online Analytics 2004, online
marketers, IT managers, and e-commerce executives are able to attract and
convert high value visitors, increase customer lifetime value, and create a
multi-channel view of customer behavior. Recently named the sole Web
Analytics market leader by Forrester Research, Coremetrics services over 200
unique brands online, including Bank of America, Columbia House, CompUSA,
Eddie Bauer, Motorola, Victoria`s Secret, and Williams-Sonoma. Coremetrics
is privately held with funding from Accel Partners and Highland Capital
Partners, and is headquartered in Burlingame, California with offices in
Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit
www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To
learn more, visit www.coremetrics.com/privacy.
About Endeca
Endeca offers innovative Endeca Search and Guided NavigationSM information
delivery solutions for companies who need to integrate, discover, and
navigate enterprise data to solve the business problems associated with
information overload. Endeca technology, a winner of Computerworld`s 2003
Innovative Technology Award, is already at work for leading retail,
financial services and business-to-business companies like Barnes & Noble,
Putnam Investments, and Arrow Electronics. Endeca solutions empower users to
explore and discover relevant relationships in data and find accurate and
precise results with unprecedented speed. This search and navigation
technology can be applied across a wide-range of enterprise and customer
applications including Knowledge Management, Customer Relationship
Management (CRM), customer self-service, analytics, catalogs, directories,
and portal integration. Endeca is a privately held company headquartered in
Cambridge, MA. Endeca is an IBM Advanced Business Partner. For more
information, visit www.endeca.com or contact us at info@endeca.com.
Endeca, Endeca InFront and Endeca Navigation Engine are registered
trademarks, Endeca ProFind is a trademark and Guided Navigation is a service
mark of Endeca Technologies, Inc. Coremetrics is the trademark of
Coremetrics, Inc. All other product and service names mentioned herein are
or may be registered trademarks or trademarks of their respective companies
or organizations.
Contact:
Craig VerColen
Endeca
617-577-7999
cvercolen@endeca.com
Emily Brady
Brady PR (for Coremetrics)
650-692-6107
emily@bradypr.com
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