Atomz and WebSideStory Integrate Site Search and Web Analytics
Joint Hosted Solution Gives Marketers Unparalleled Insight into Site Behavior
San Francisco, CA - February 24, 2004 - Atomz, the leading provider of on-demand enterprise Web site search applications, and WebSideStory, the leader in on-demand Web analytics, announced today a first-of-its-kind integration that combines hosted site search and Web analytics to provide marketers with a holistic view of online behavior – from customer acquisition through purchase. By acting on this information, Web marketers experience increased revenue, traffic and decreased customer service costs.
Until now, Web analytics data and search term reporting have been separate – forcing marketers to sort through silos of information to draw conclusions on overall site behavior. Through the integration of search and analytics, searching and browsing information is correlated and available in one convenient, Web-browser interface for quick and comprehensive reference. Joint customers of Atomz and WebSideStory HBX will be able to leverage their existing IT investments more easily to gain a deeper understanding of visitor behavior.
“This innovative integration of Atomz’s search reporting with WebSideStory’s Web analytics will provide us with actionable information about users’ search behavior and individual navigational preferences,” said Doug Topken, Director of Internet Properties at Sharp Electronics. “By seeing the search terms that users are entering and the results they are clicking on, we`ll have the intelligence we need to create an optimal online experience.”
Internal search reporting is one of the many new capabilities within HBX, WebSideStory’s next-generation on-demand Web analytics service, which was announced yesterday.
Atomz Integrates with HBX’s Internal Search Capability
HBX’s Internal Search capability delivers unprecedented levels of reporting on internal searches, including search terms across categories, related searches, failed searches and search term conversions.
“Search is like taking a real-time survey that asks visitors: ‘What are you looking for?’ With HBX and Atomz Search, marketers will be able to see the results of that survey in context, and act on the intelligence to drive revenue and site traffic, while reducing customer service costs,” said Steve Kusmer, CEO of Atomz.
“The integration of Web analytics and internal search is crucial to Web site operations,” said Rand Schulman, Chief Marketing Officer at WebSideStory. “By providing marketers with easy-to-read reports on all aspects of visitor interaction, including search terms, we are empowering our joint customers to improve site navigation and conversion rates.”
The HBX Internal Search functionality captures important search actions such as search terms entered in the search box, search results clicked on by visitors, and up to four “attribute” information strings. The capability also drills down to an array of usable reports, such as:
• Top Keywords Report. This high level report provides Web marketers the ability to drill down into each search phrase to see what search results were clicked on. Further reports show related searches, as well as searches that led to no results.
• Integration of search term reporting with HBX’s conversion events. Marketers can view search terms that lead to conversions. For example, HBX can show that a visitor arrived on the site due to an advertising purchase, and then performed a search with a particular keyword, which then led to a purchase or a signup.
• Search attributes tied to conversions. This report ties visitor behavior with site conversion events. For example, an e-commerce director will be able to see which searches resulted in sales in a particular department or category.
For more information on Atomz Search integration with WebSideStory HBX, visit www.atomz.com/hbx. For more information on HBX, visit www.hbxondemand.com.
About WebSideStory
Founded in 1996 and backed by prominent venture capital firms Summit Partners and TA Associates, WebSideStory is the leader in on-demand Web analytics. WebSideStory’s on-demand enterprise solutions provide actionable, real-time information about online visitor and customer behavior. More than 500 enterprises rely on WebSideStory’s solutions to sell more products and services, increase online lead generation, boost advertising revenue and enhance online customer support. Prominent analyst firms have consistently recognized WebSideStory as the No. 1 on-demand Web analytics by revenue. For more information, contact WebSideStory, Inc. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. E-mail: wsspress@websidestory.com. Web: www.WebSideStory.com. HBX is a trademark of WebSideStory. Other trademarks belong to their respective owners.
Press Contacts for WebSideStory:
Erik Bratt
WebSideStory
858.546.0040 ext. 365
ebratt@websidestory.com
About Atomz:
Atomz provides on-demand Web site solutions for enterprise, commerce, and media companies. These hosted solutions provide customers significant advantages over installed software in reliability, support, ease-of-use, scalability, rapid product innovation and predictable cost structures. The company’s powerful solutions, unparalleled technical excellence and dedication to customer satisfaction have led solutions from Atomz to be adopted by thousands of leading Web sites. Select customers include: Time-Warner, CBS, palmOne, Gannett Corporation, NASA, Princess Cruises, and Sharp Electronics. Atomz and its solutions have won numerous industry awards, including ASPnews.com’s List of Top 25 Providers, KMWorld 100, the AIIM E-DOC Best of Show Award for Web Content Management, and Internet World`s Best of Show. For more information about Atomz’s solutions visit the company`s Web site at http://www.atomz.com/.
Press Contacts for Atomz:
Mandy Mladenoff
SHIFT Communications
415-591-8420
mmladenoff@shiftcomm.com
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