New User-Interface Makes it Easy for non-IT Personnel to Create Targeted Web Content and Review Performance in a Click
Woburn, MA and Palm Springs, CA (eTail 2004) - Monday, February 23, 2004--Mirror Image® Internet, a leading adaptive network for online content, application and transaction delivery, today announced the latest version of CustomerCenter, its Web-based content management console for monitoring, reporting and administration. Key features of the new release include real-time Performance Monitoring and an intuitive Managed Content Targeting interface. With CustomerCenter, Mirror Image customers have an easy-to-use console for monitoring network performance and managing Web content targeting.
The complete set of new CustomerCenter features includes daily traffic report emails and:
-- Managed Content Targeting user interface for creating and controlling personalized content;
-- Content Refresh tools for content updating in-a- click; and
-- Real-time Performance Monitor with easy-to-read metrics.
“Mirror Image`s advanced content delivery and Web computing solutions enable us to offer the hundred of thousands of mountain recreation participants we serve daily a more engaging and personalized online experience without costly resource investments,” said Chad Dyer, Managing Director of Mountain News Corporation. “Our marketing team relies on Mirror Image`s Web-based CustomerCenter console to quickly select and control where, when and how we want our online content displayed. By changing content on the fly and using the real-time Performance Monitor to ensure success, Mirror Image has made our campaigns more effective.”
Mountain News Corp., now in its 35th year, is the global, year-round source for news and information on mountain recreation and travel. As the oldest and largest media outlet of its kind in the world, Mountain News has long held a record of innovation in delivering its information to resort and travel industry consumers through Web sites which include www.onthesnow.com.
Enhancing Site Experience Through Content Targeting, Freshness and Performance
Managed Content Targeting Interface Brings Online Control to the Marketer
Designed for the non-technical user, the Managed Content Targeting user interface is an intuitive, Web-based tool for quick and effective content targeting definition, management and deployment. By using the interface to create and deploy a set of rules across Mirror Image’s global Content Access Point® (CAP) network, online content is easily delivered to site visitors based on specific logic (e.g., time of day, location or language). This user interface can also be used to deploy custom rules for execution across Mirror Image’s adaptive network.
Content Freshness in a Click
Understanding a Web site is only as effective as its content; the new CustomerCenter Content Refresh tools make it a snap to purge old content and graphics to ensure up-to-date and reliable Web sites. By selecting specific URLs, the system automatically refreshes all associated objects and displays a message when the action is complete. The CustomerCenter also allows authorized Web managers to create, modify and delete Content Refresh events based on selected times.
Real-Time Performance Monitoring
Since an available site is just as important as online content, Mirror Image provides objective, real-time Performance Monitor statistics that help marketers ensure customers always receive continuous network uptime and optimized Web performance. This unique monitor displays average response times, in real-time, for global requests made to the Mirror Image network, broken down by geographical region.
“With its easy-to-use Web-based interface, our CustomerCenter provides enhanced content management features and real-time reporting that empowers non- technical users to manage, track and optimize site performance,” said Bob Hammond, CTO at Mirror Image.
About Mirror Image Internet
Mirror Image® Internet, a leading adaptive network for online content, application and transaction delivery, provides innovative Web computing solutions that offer e-businesses a smarter way to create more engaging Web experiences for users worldwide. With an enterprise- class platform combining an optimal mix of connectivity, processing power and storage, Mirror Image gives retail, advertising/media and software companies the control they need to deliver the Right Content to the Right Customer at the Right Time. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image increases revenue opportunities, reduces infrastructure costs and improves customer satisfaction for Global 2000 enterprises, e-businesses and service/hosting providers worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror- image.com or call +1 781 376 1100.
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