Internet Retailer - Strategies For Multi-Channel Retailing


Table of Contents

July 2008 Feature Articles
Cover Image for July 2008 Buyers Guide 2009 Overview:
Unearthing the real ROI

Retailers are taking a long-term view when assessing whether a technology investment will create a payback

Internet Retailer Survey:
Hold the line

Internet retailers are running leaner operations and plan to spend only slightly more on new e-commerce technology and services

Affiliate Marketing
Sales tax woe and social networking on affiliate marketers’ minds

Comparison Shopping
Comparison shopping goes from best practice to commonplace

Customer Service
While retailers learn to chat, they also should eye other methods

Delivery Services
Getting packages to the customer’s door on time

E-commerce Solutions
More tech options, more challenges are driving retail e-commerce

E-mail Marketing
There’s more e-mail than ever, and marketers need new strategies and tools

Fulfillment
Retailers pressed to deliver on increasing fulfillment demands

Payments processing
More changes are coming in online payment processing

Search Engine Marketing
Burgeoning search advertising market grows new approaches

Site Search
Improving site search pays off in many ways

Supply Chain Management
Managing the flow of goods in a complex global market

Web Site Analytics
Mining customer data guides the way to better, more relevant web sites

Web Site Design
Catering to the customer is the new mantra in web design

July 2008 Departments
Publisher`s Letter
Good reasons to invest in online retailing
Retailers need to invest to meet the growing demands of consumers who continue to shift their buying preference online

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