GoodHome.com has announced a $30 million round of equity financing that includes a combination of new and existing investors.
Participants in the round included Homestore.com Inc., a
Web home and real estate network; Thomas H. Lee Co.; The Hearst Corp.;
Weston Presidio Capital; MarchFIRST; Rhodes Partners; Slifer Designs; and
industry executive Roger Horchow. The financing round will remain open for a
brief period as GoodHome.com is in active discussions with additional new
investors, say the San Rafael, Calif.-based firm.
GoodHome.com is a home decorating destination that features furniture and
accessories selected by the company's team of experienced merchandisers and
industry experts, combined with proprietary Window Shopping and iDecorate
technologies and 24x7 customer service to allow consumers to select,
visualize and purchase products including furniture, fabrics, wall coverings
and accessories.
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