Cisco and Tomax Join Forces to Provide Web-enabled Realtime Retail Solutions
Cisco`s resilient and secure network solutions help Tomax® move retailers to full web-enabled store solutions
March 1, 2004, San Jose, CA and Salt Lake City, UT –– Cisco Systems, Inc. (NASDAQ: CSCO) and Tomax Corporation announced today that they have entered into a joint marketing agreement to deliver retail solutions that are enabled by fast, secure wide area networks using Internet Protocol (IP) technologies. The combined solutions reduce computing cost and complexity at the store while providing realtime visibility and control across the entire retail enterprise.
With an intelligent resilient secure network powered by Cisco and thinly deployed web-enabled software developed by Tomax, retailers can access and manage customers across channels, inventory across the chain, and employees anywhere -- in realtime -- via a secure Internet connection. This allows for true visibility and optimization of retail operations.
The alliance solution benefits retailers by dramatically simplifying the computing and software infrastructure required to support their stores. Today, retailers deploy multiple servers, operating systems, databases and applications software in every store, effectively creating a mini-data center at each location. Now, with Cisco and Tomax, retailers can centralize all applications and data, delivering sophisticated solutions to the store through web-browsers and thin clients, while relying on resilient, failsafe networks.
The business benefits, though significant from a deployment and lifecycle cost perspective, go well beyond infrastructure. With the alliance solution, retailers achieve unprecedented speed, flexibility and visibility. They gain the tools to reduce labor costs, optimize inventory, and boost store level productivity. With realtime visibility to inventory and demand across stores, retailers can increase same store sales through better assortment placement, reduced out-of-stocks, more sophisticated promotions, and improved pricing strategies. Better store-level productivity is achieved from automating administrative tasks, improving employee efficiency, and accessing information realtime. This truly supports the notion that “less is more” and the best integration is none.
“Tomax has spent the last 7+ years perfecting the next wave of computing for the retail industry – centrally hosted applications. This vision demands resilient, high availability networks. We`ve worked hard to make this new paradigm a reality, and with the release of Retail.net® 5.0, it`s a reality supported by more than 35 retail chains. It`s all about taking the cost and complexity out of the store and moving it to corporate headquarters. This is the way all applications will be deployed in the future – we believe this is going to be the biggest thing since scanning ” said Jim Mattecheck, Senior Vice President of Sales and Marketing, at Tomax. “The byproduct of centrally hosted applications is instant support for associates and customers, and instant visibility to information. It`s what we call retail-in-realtime™.”
Eric Olafson, CEO of Tomax states, “This is a natural partnership for us. We have been an evangelist of the network centric model for retail for years. Joining forces with Cisco enhances our ability to help retailers adopt this new paradigm much faster and at a lower cost. We are deeply committed to this alliance. Everything we do is predicated on network performance and availability that is at the center of what Cisco is all about. To be partnered with the best provides our joint customers the best opportunities to compete and succeed.”
According to customer Sportsman`s Warehouse, there is great demand for enhanced customer satisfaction and the ability for retailers to better communicate across the entire company. “With the Tomax and Cisco solution, we are able to meet or exceed our business goals,” said Chris Utgaard, Director of Operations. “We were also able to implement rapidly, improve processes, and now we have the ability to access information realtime.”
“With our IP and networking expertise, Cisco offers retail solutions with Tomax that benefit the retailer and consumer in immediate and tangible ways,” said Peter Alexander, Vice President, Commercial Marketing, Cisco Systems. “ The solution affords the best of both worlds: retailers benefit through better cost savings and consumers experience a higher level of customer satisfaction.”
About Sportsman`s Warehouse
Sportsman`s Warehouse offers an extensive selection of hunting, fishing, camping, optics, clothing and footwear merchandise, including more than 1,000 firearms, 80,000 flies for fishing, over 100 models each of tents, sleeping bags and back packs, and over 150 different types of binoculars and spotting scopes. They pride themselves on excellent customer service, high quality, low prices and an extremely knowledgeable staff. The seemingly endless rows of merchandise make the shopping experience an event in and of itself.
About Tomax
Tomax Corporation is the leading provider of centrally hosted solutions for retail store operations management. The Tomax Retail.net® solution provides a single instance platform and instant visibility to items, customers and associates across the enterprise, enabling retail-in-realtime™ . Retail.net can be hosted by Tomax or the retailer and can be rapidly configured and deployed to support comprehensive requirements. Over 100 chains, across every retail segment, rely on Tomax solutions today including Air Terminal Gifts, Benjamin Moore, Coach House Gifts, Deseret Book, Franklin Covey, Kelly Moore, Kroger, Safeway, ShopRite, Sportsman`s Warehouse, TJ Maxx/Marshalls, Ultimate Electronics, Winn-Dixie, and 24 Hour Fitness. Visit our website www.retail.net for more information on our customers, products and services.
About Cisco
Cisco Systems, Inc. (NASDAQ: CSCO) is the worldwide leader in networking for the Internet. News and information are available at www.cisco.com.
Forward Looking Statements
Forwarding-looking statements contained in this press release are made under the Safe Harbor Provision of the Private Securities Litigation Reform Act of 1995. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from the anticipated.
Copyright © 2004 Tomax Corporation. Tomax and Retail.net are either registered trademarks or trademarks of Tomax Corporation in the United States and/or other countries. Certain other product names, brand names and company names may be trademarks or designations of their respective owners. Cisco, Cisco Systems, the Cisco Systems logo, and Cisco IOS are registered trademarks of Cisco Systems, Inc. in the U.S. and certain other countries. All other trademarks mentioned in this document are the property of their respective owners.
For further information, please visit www.retail.net , call Jim Mattecheck and Tomax at 801.990.0909, or e-mail info@tomax.com.
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