LAWSON ANNOUNCES LATEST ANALYTIC APPLICATION FOR RETAIL
Business Intelligence Solution Provides Insight for Improved Negotiating, Marketing, Forecasting and Evaluation
ST. PAUL, Minn., Feb. 29, 2004 - Lawson Software, Inc. (Nasdaq: LWSN) today announced Lawson Promotions InSight, a packaged analytics application for retail strategists, marketers, merchandisers and buyers that will provide a layer of `new business metrics` for retailers.
Promotions InSight will become generally available in Lawson`s fourth quarter. The application`s quantitative measurement forecasting and analysis capabilities will allow retailers to implement customer-relevant promotions that will help drive business and increase revenues.
"Retailers will use the data generated from Lawson Promotions InSight to create promotions that can be calibrated around customer marketing objectives," said Carol Mackenzie, retail market director at Lawson. "Our solution enables retailers to understand the effectiveness of different support mechanisms, both in-store and external, that ultimately result in improved promotional programs."
Promotions Insight improves the accuracy of promotional budgeting, planning and allocation of funding by producing robust promotional demand forecasts and combining them with key financials, enabling analysis of promotional scenarios.
"Lawson Promotions InSight sets a high standard for analyzing promotional performance and its effects on the bottom line. With the help of self-learning algorithms, retailers can gain greater enterprise visibility and value from the promotional database by looking at historical performance and running scenarios for proposed promotions in order to achieve desired outcomes."
"Innovative retailers are looking to combine customer-centric intelligence with action," said Andrew White, Research Director at Gartner. "Technically speaking, this requires analytic capabilities, such as those found within Corporate Performance Management, to identify better opportunities and subsequent actions, to develop more successful supplier collaboration, to enable efficient execution and to provide key performance metrics for review."
With Promotions Insight, retailers have Web-based access to promotional archives that improve their position for negotiating with CPG manufacturers, forecasting sales and evaluating the success of past and present promotions. The product includes:
* Improved promotional design - to optimize trade support and inform supplier negotiations
* Accurate budgeting and allocation of promotional funding
* Improved return from trade investment
* Automated, accurate forecasting
* Monitored execution, to avoid over or under supply situations
* Enterprise visibility of previous, current and future promotions
* Real-time refining forecasts of current promotional performance to provide alerts for out of limits performance
* Clear performance measurements - fiscal performance, volume uplift performance, forecasting accuracy - including ROI summaries of brand cannibalization, brand switching, pantry loading, and net expansion
* An archive of promotional history - to support analysis and insight into promotional activity and to improve predictions in the future
* Immediate deployments with self-learning feature to enable modeling to adapt to early performance
Retail InSight applications are stand-alone solutions that can be deployed over existing enterprise systems. Promotions InSight complements Lawson`s Retail Operations and InSight suites, including Advanced Category InSight, which incorporates promotional strategy and tactical analysis, and Store Performance InSight, which combines store characteristics, product data and demographics to predict store performance.
Lawson Retail Solutions were developed specifically to assist high-volume retailers in improving net profitability by helping to increase revenues, reduce costs and more effectively deploy their workforce. Lawson Retail Solutions encompass Enterprise Operations, Retail Operations, Enterprise Visibility and Retail InSight - a comprehensive set of solutions that includes merchandising, supply chain, store operations, financials, human resources, procurement and enterprise performance management.
Lawson`s industry-focused software solutions help retailers integrate the systems they use to run and grow their businesses. Lawson customers include five of the top 10 U.S.-based retailers, eight of the top 20 apparel retailers, seven of the top 25 grocery chains, 23 of the top 100 restaurant chains and 20 of the top 100 specialty chains.
About Lawson Software
Lawson Software provides business process software solutions that help services organizations in the healthcare, retail, professional services, public sector, financial services and other strategic markets achieve competitive advantage. Lawson`s solutions include enterprise performance management, distribution, financials, human resources, procurement, retail operations, and service process optimization. Headquartered in St. Paul, Minn., Lawson has offices and affiliates serving North and South America, Europe, Asia, Africa and Australia. Additional information about Lawson is available at www.lawson.com.
Forward-Looking Statements
This press release contains forward-looking statements. These forward-looking statements contain statements of intent, belief or current expectations of Lawson Software, Inc., and its management. Such forward-looking statements are not guarantees of future results and involve risks and uncertainties that may cause actual results to differ materially from the potential results discussed in the forward-looking statements. The company is not obligated to update forward-looking statements based on circumstances or events that occur in the future. In addition to factors discussed above, risks and uncertainties that may cause such differences include but are not limited to: a decline in general economic conditions; uncertainties in the software industry; global military conflicts; terrorist attacks in the United States, and any future events in response to these developments; changes in conditions in the company`s targeted service industries; increased competition and other risk factors listed in the company`s most recent Annual Report on Form 10-K filed with the Securities and Exchange Commission and as included in other documents the company files from time to time with the Commission.
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For further information contact:
Terry Blake
Director of Corporate Communications
Ph: 651-767-4766
Carol Romeo
The CBK Groupk
Ph: 201-556-9404, ext. 110
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